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Oct 02

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like…
Written by Tim Colucci

Sep 30

Meta’s AI Push on Facebook and Instagram

Advertisers continue to adapt as social media platforms like Meta roll out new features that use AI. In September, the second-largest digital ad platform in the United States announced new features…
Written by Bella Schneider

Sep 20

Major Retailers Kick off the 2024 Holiday Shopping Season

A few weeks ago on this blog, I advised retailers to prepare for a holiday shopping season that was going to ramp up earlier than ever. Well, the holiday shopping…
Written by Kurt Anagnostopoulos

Sep 09

Advertising Strategies for the 2024 Holiday Shopping Season

Just when you thought it was safe to savor a pumpkin spice latte as summer eases into autumn, the holiday shopping season is here. Yes, retailers are getting prepared already…
Written by Kurt Anagnostopoulos

Aug 27

Why YouTube Is Winning the Streaming Wars

For the first time, a streaming platform has captured a 10% share of TV viewing according to Nielsen data released for July 2024. But it’s not Netflix that achieved this…
Written by Tim Colucci

Aug 14

TikTok and Amazon Join Forces: Implications for Social Commerce

One of the byproducts of the rise of social media is the popularity of social commerce, aka, social shopping, in which people shop on social apps such as Facebook and…
Written by Amanda Drendel

Aug 02

Why Third-Party Cookies Might Die, Anyway

The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to…
Written by Tim Colucci

Jul 24

The Olympic Challenge: The Marketing of Swimming Superstars

Swimming is one of the most high-profile sports of the Summer Olympics, and the 2024 Olympic Games are no exception. The popularity of swimming also presents a unique challenge for…
Written by Jane Smith

Jul 23

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales…
Written by Morgan Reilly

Jul 15

Amazon Faces Growing Competition in Intent-Based Search

Amazon has long been a go-to platform for online product searches, threatening Google’s dominance. But as mighty Amazon gears up for its Prime Day extravaganza, research from Jungle Scout shows…
Written by Max Petrungaro

Jul 10

Search Query Matching: Positives, Caveats, and Tips for Advertisers

Google Ads recently made a major change to search query matching, which is the way Google matches the search terms that users enter into the search engine with the keywords…
Written by Héctor Ariza

Jun 24

Amazon’s Image Generator: Pros and Cons

Tools that use AI to create images for ads are rapidly taking hold because they automate the creation of visual content, which reduces the need for extensive manual labor and…
Written by Morgan Reilly