Advertiser Q&A: Ad Customizers
An ad customizer is an incredibly helpful tool that makes it possible for a business to make fine adjustments to an ad while the ad is still live. The Google ad customizer is especially useful. But many businesses are not aware of the ad customizer and how it can help them. Let’s take a closer look.
1 What is an ad customizer?
An ad customizer is a feed that allows you to make changes to your ad copy while keeping that ad running 24/7. Put another way, an ad customizer makes it possible for you to make changes on the fly using a feed of business data that you swap as needed.
For example, let’s say you are a retailer running search ads for a throw blanket. Furthermore, let’s assume you need to change your ad frequently – running a 30-percent off price deal one week; then stopping the 30-percent off deal for a few weeks; and then running a 25-percent off promotion for another week depending on seasonal demand. With an ad customizer, you can update your add accordingly in your feed while running the ad instead of having to take the ad down and create an entirely new promotion.
2 Does ad customizer work only for retail?
Any business can use ad customizer. For example, a service-area business such as a plumber or lawncare service might use an ad customizer to adapt a promotion by different zip codes in a particular city or region. A business might want to do so for a number of reasons, such as noticing an uptick in searches for plumbers or lawncare services in a particular zip code.
3 What are the benefits of using an ad customizer?
Using an ad customizer keeps your costs per click (CPC) steady. That’s because you don’t need to re-load an entirely new advertisement, which would affect your CPC. In addition, an ad customizer, when used well, can increase your click-through rate by making your content more targeted.
4 Is there a downside to using an ad customizer?
Using an ad customizer could result in an increase in CPC, but you’ll enjoy a better click-through rate, which is especially beneficial for seasonal ads or flash sales.
If you’re interested in using an ad customizer and need help, please reach out to us at True Interactive. We help businesses maximize the value of their online advertising.