Video Advertising

vector4 Video Advertising

It’s all about the customer journey. Video advertising is no longer just about creating visibility – with video, an advertiser can attract and convert customers, too. We know how to do that and more. Our experience and expertise includes:

  • Creation of targeted audience profiles including income, location, and more.
  • Strategies to adapt your messaging throughout the journey, whether a 6-second bumper ad that gets your name in front of a prospect or video remarketing and paid search that moves your customer closer to purchase.
  • Insight into best practices for video creative that meets requirements of different platforms and integrated networks such as the Google Display Network.
  • Automated performance reporting with data updated every day, including impressions, CPMs, conversions, and more.
  • Deep experience succeeding with YouTube, Vimeo, and other influential video platforms, including their unique tools such as YouTube bumper ads and in-stream video ads.
  • Ability to integrate video advertising with Connected TV, such as the YouTube Masthead ad format for TV.
  • A/B testing of your campaigns, keywords, products to produce the best results possible and continue optimizing on performance on mobile.
Eager to capitalize on the opportunities that video advertising can offer your brand? Contact us.

Mobile Advertising

vector4 Mobile Advertising

Only advertisers who understand the terrain of mobile will flourish in our increasingly mobile-first world. We know the terrain. We recently helped a client see a 756-percent return on ad spend with mobile. Our expertise with mobile includes:

  • Strategic planning for mobile ad campaigns, including identifying the right KPIs such as app installs to measure results depending on your goals.
  • Creation and planning of media campaigns on mobile sites such as Instagram and Amazon’s mobile app, including each app’s requirements and critical success factors.
  • Strategic advice on most effective creative suitable for each mobile app.
  • Experience with mobile ad networks such as Google Display Network, Facebook, and Tapjoy, which are essential to scale mobile ads across apps. Mobile advertising is a fast-emerging business, and it’s important to choose proven ad networks with brand integrity.
  • Performance reporting using metrics ranging from sales lift to app installs.
  • A/B testing of your campaigns, creative, and products to produce the best results possible and continue optimizing on performance on mobile.
  • Creation of targeted audience profiles including income, location, and more.
  • Experience integrating mobile and desktop campaigns to maximize value of both.
Want to learn more? Read one of our case studies, and contact us.

Walmart Media Group

vector4 Walmart Connect

Make your products findable on the powerful online Walmart retail site, including the Walmart Marketplace. We apply our experience with the rapidly growing suite of advertising tools from Walmart Connect (formerly Walmart Media Group) to improve your sales. Our services include:

  • Complete management of all Walmart ad products – including Sponsored Products ads and more. We elevate your product inventory when people search on Walmart.com and the Walmart marketplace with intent to buy.
  • Strategic planning and campaign management to ensure your use of Walmart advertising delivers on your highest-priority needs. Our services include a complete audit of your approach. And we can work with your merchandising team analyze the impact of paid
    media is on sales.
  • Management of keyword bids including budgeting and adjusting as needed with dynamic, machine learning bidding.
  • Retargeting on Walmart and beyond to personalize content for shoppers active on the site.
  • A/B testing of your campaigns, keywords, products to produce the best results possible and continue optimizing on performance for your business.
  • Automated performance reporting with data updated every day.
  • Expertise across the entire Walmart site, including the Walmart third-party marketplace.
  • Expertise with both the mobile and desktop versions of Walmart.
Contact us to get started!

Connected TV (CTV)

vector4 Connected TV (CTV)

We do all the heavy lifting to make your brand more powerful with connected TV (CTV).

The vast majority of homes in the United States use at least one connected TV device, creating a huge addressable audience. But advertisers need help finding this increasingly fragmented audience that consumes content across multiple devices and channels.

We can help.

Our services include:

  • Media strategy and planning. We do everything from researching the most high-impact demographic to finding the right connected TV ad placements to reach them.
  • Ad campaign management including scheduling ad placements at the optimal time and season.
  • Experience working with connected TV providers such as Verizon, Amazon, and Google to place ads with the best pricing available.
  • A deep knowledge of connected TV ad formats such as YouTube Masthead for TV.
  • Experience and insight into the entire connected TV digital ecosystem, including over-the-top (OTT) TV streaming services and connected TV devices.
  • Automated performance reporting with data updated every day, including impressions, CPMs, conversions, and more.
Eager to capitalize on the opportunities connected TV can offer your brand? Contact us

Amazon Advertising

vector4 Amazon Advertising

Put Amazon Advertising to work for you and improve your sales.

We deliver shoppers to your products on Amazon by applying our deep expertise managing advertising on the world’s mightiest retail website, including the Amazon Marketplace. We operate in agile fashion – creating campaigns and adjusting them as needed based on our real-time analytics. Our services include:

  • Complete management of all Amazon Advertising products – including Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and more. We elevate your product inventory when people search on Amazon with intent to buy.
  • Strategic planning and campaign management to ensure your use of Amazon Advertising delivers on your highest-priority needs. Our services include a complete audit of your approach.
  • Management of keyword bids including budgeting and adjusting as needed with dynamic, machine learning bidding.
  • Retargeting on Amazon and across the Amazon network of websites to personalize content for shoppers active on the site.
  • A/B testing of your campaigns, keywords, products to produce the best results possible and continue optimizing on performance for your business.
  • Automated performance reporting with data updated every day.
  • Expertise across the entire Amazon site, including the Amazon third-party marketplace.
  • Expertise with both the mobile and desktop versions of Amazon.
Amazon Advertising continues to become bigger and more influential in our digital-first world, and more shoppers begin their product searches on Amazon. Contact us to get started!

Mediacom summary

Mediacom Communications Corporation is the fifth-largest cable operator in the United States. Mediacom serves approximately 1.4 million customers in smaller markets primarily in the Midwest and Southeast.
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