Quality Score Techniques

This webinar from Google and True Interactive originally aired February 27, 2014. If you seek better performance from PPC, Quality Score is the way. Google uses Quality Score to estimate how relevant your ads, keywords and landing pages are to those viewing the ads. Higher Quality Scores mean:

  • Lower cost per click (CPC)
  • Higher ad position
  • More successful campaigns

In this 30 minute webinar, learn from Google Business Development Manager Jesse Eisman and True Interactive co-founder and paid search expert Kurt Anagnostopoulos:

  • How Quality Score affects you
  • How Google calculates Quality Score
  • How to check your Quality Score
  • How to improve your Quality Score to drive more business

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