Snapchat Spotlight: Advertiser Q&A

Snapchat Spotlight: Advertiser Q&A

by | Feb 18, 2021 | Social media

When Snapchat launched in-app feature Spotlight in November 2020, the company opted to flex its muscles — and take on short-video-making app TikTok—by making daily disbursements of cash to participating Snapchatters. The rationale: to spark public creativity,...
Why Snapchat Keeps Growing

Why Snapchat Keeps Growing

by | Mar 11, 2020 | Social media

Snapchat has experienced its ups and downs in the past few years, but one undeniable truth prevails: the app continues to flourish. Snapchat is, in fact, exceeding growth expectations: eMarketer, for one, expects Snapchat to gain more than 63 millions users by the end...
Snapchat: The End Might Be Near

Snapchat: The End Might Be Near

by | Jan 9, 2019 | Social media

Unless Snapchat figures out a new game plan to create proprietary features and experiences, 2019 will be the end of the popular photo-sharing app. The stock of its parent company, Snap, is scaring away investors. Its user base has plateaued. Each time Snapchat...
Advertiser Q&A: Snapchat Context Cards

Advertiser Q&A: Snapchat Context Cards

by | Oct 18, 2017 | Social media

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...