Why Snapchat Keeps Growing

Why Snapchat Keeps Growing

by | Mar 11, 2020 | Social media

Snapchat has experienced its ups and downs in the past few years, but one undeniable truth prevails: the app continues to flourish. Snapchat is, in fact, exceeding growth expectations: eMarketer, for one, expects Snapchat to gain more than 63 millions users by the end...
Advertisers, Watch Your Referrals

Advertisers, Watch Your Referrals

by | Mar 2, 2020 | Google

At True Interactive, we use tools such as Google Analytics to monitor and measure everything we do. And doing so includes keeping close tabs on referral traffic. Referral traffic consists of visits that come to your site from sources outside of Google’s search engine....
Why Brands Are Flocking to TikTok

Why Brands Are Flocking to TikTok

by | Feb 17, 2020 | Social media

Brands used to creating awareness via social networks like Instagram and Facebook now have a new option to consider: TikTok, which is owned by Beijing-based ByteDance. Read on to learn more about a platform that is gaining currency through a blueprint involving music,...
Quibi, the Newest Disruptor: Advertiser Q&A

Quibi, the Newest Disruptor: Advertiser Q&A

by | Feb 11, 2020 | Advertising, Video

Just when you thought you had a handle on content streaming (Netflix: check, Disney+: check), a new player has emerged with the potential to shake things up all over again. Backed by a boatload of cash and the imprimatur of Hollywood royalty like Steven Spielberg,...