Nuts & Bolts: How to Decide if Paid Video Search is Right for You
Look at any article or blog post on “hot marketing trends for 2016” and you’ll see “video” at or near the top. Do you have a strategy for implementing paid video search in your marketing plan?
The latest post in our “Nuts & Bolts” series delves into the what, why and how of paid video, based on a recent workshop I presented. For example, Forrester estimates that one minute of video is worth 1.8 million words of text in terms of the message being communicated. Can you afford to miss out on that opportunity?
View the slides below from our workshop to learn if a paid video program is right for you right now. If not, discover how to discern when it is the right time. You’ll also get useful tips and links to help you begin – once the time is right. More importantly, you will get advice on how to measure your program’s effectiveness with techniques like attribution marketing.