Social Media Advertising
We make paid social pay off for you everywhere you and your customers are – Facebook, Instagram, LinkedIn, Nextdoor, Pinterest, Twitter, YouTube, and much more. We manage advertising campaigns across the entire customer journey, including awareness building, conversion, and retargeting.
Our services include:
- Social media advertising campaigns from creative planning to roll-out, with expertise in to creating, publishing, and purchasing ads across Facebook, Instagram, Messenger, and many other social media apps.
- Deep experience with all social media advertising tools to drive awareness and conversions, including Facebook and Instagram Stories Ads, YouTube Ads, Nextdoor Sponsored Posts, Pinterest Promoted Pins, LinkedIn Interest Targeting, and more.
- Ad targeting and retargeting to drive results whether it’s for brand awareness or conversions.
- A/B testing of your ad creative, copy, landing pages and audiences.
- Automated performance reporting with data updated every day.
- Experience with commerce tools such as Instagram Shopping that turn your brand into a shoppable storefront.
- Social media audits. We review your current social media strategy and identify areas for improvement.
- Expertise with both the mobile and desktop versions of all social platforms.
Our complete social media audit reviews the following social media elements:
Social Media Platforms
With the wide range of social media platforms available, it can be difficult to distinguish which will align best with your marketing goals. We delve into your current structure and recommend the right platforms for you.
Audience Insights
We review current targeting and social media followers to identify your key market within various platforms and compare that to your overall marketing audience for additional understanding of your comprehensive marketing plan.
Content
Social Media allows companies to elevate their brand through the use of rich content. We assess your current content and fluidity of content across all social channels and evaluate how content influences your development in these channels.
Results
A review of campaign based metrics is vital to our process. We identify how each channel performs and implement our understanding of the various metrics that carry out across social to evaluate your company’s success in social.
Competition
We review your competitors and identify factors that they are benefiting from as well as assess potential opportunity for first-to-market benefits and areas to compete.