Welcome to True Interactive!

Welcome to True Interactive!

Marketing

By Kurt Anagnostopoulos and Mark Smith

Welcome to a new era!

Today we officially changed the KeywordFirst name to True Interactive.

True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our clients. The KeywordFirst name served us well for many years and reflects our search roots. At the same time, over the past few years, we’ve been helping clients solve problems that extend beyond search, such as:

  • Managing digital advertising campaigns, including mobile.
  • Developing paid social strategies.
  • Managing analytics programs.

Analysts such as Clutch have noticed our evolution. In 2017, Clutch named KeywordFirst a leader in both pay-per-click advertising and all-around digital marketing — and then in 2018 as a leader for Chicago-based internet marketing services agencies. We received especially high marks from clients for the quality of our work and partnering style, as noted here.

Search is as strong as ever and remains one of our core skills. In fact, our broader experience with digital marketing has made us better at search. And now the True Interactive name reflects our present and future.

Our people and our culture remain the same. We’re as dedicated as ever to delivering results with complete transparency. True Interactive will continue to build our brand through the strength of our talent, client relationships,  and ideas for shaping the future of performance-based digital marketing.

We are excited for what the future holds!

— Kurt and Mark

Research Firm Clutch Ranks True Interactive a Leader for Internet Marketing

Research Firm Clutch Ranks True Interactive a Leader for Internet Marketing

Marketing

I am pleased to announce that True Interactive been ranked by research firm Clutch as a leader among Chicago-based internet marketing companies. The ranking marks the third time Clutch has evaluated True Interactive as a leader in 2017-18 – including the categories of Chicago-based digital marketing and pay-per-click agencies.

The ranking validates our evolution from search specialist to marketing partner. True Interactive is the independent alternative to large agencies.

The Clutch report is especially meaningful for two reasons:

1 The evaluation is rigorous and objective

Clutch is an independent a business-to-business research firm. The company evaluated and ranked Chicago-based internet marketing agencies using a proprietary research methodology that incorporated factors ranging from the agency’s market presence to client reviews.

2 The ranking is based largely on input from clients

True Interactive’s clients provided strong reviews of our capabilities and work style. Here is a sample of the input:

  • “They excel in attention to detail and are personally invested in our success” — a luxury resort provider.
  • “It’s been nice to know that we can have a partner that will adapt to us and not charge extra for every little item” – home improvement company.
  • “Their learning process has been continuous, and they’ve never taken the one-size-fits-all approach for us” – retail company.

Clutch’s research also noted the breadth of True Interactive’s skills in areas such as digital strategy, social media marketing, and pay-per-click advertising. The complete True Interactive profile, including client reviews, is available here. In addition, here are all the companies ranked.

True Interactive is proud to be a trusted partner that builds brands through digital. We are working hard to earn the kind of feedback that our clients have provided Clutch. Contact us to discuss how we can help you improve your digital performance.

New Research Report Underscores Importance of Partnering

New Research Report Underscores Importance of Partnering

Marketing

The Chicago area is a fast growing and vibrant source of digital marketing agencies beyond some of the well-known giant firms. A new report by research firm Clutch sheds a spotlight on the diversity and excitement of the Chicago-based digital marketing agency industry. And I’m pleased to announce that True Interactive is ranked as a market leader in the report.

Clutch evaluated and ranked Chicago-based digital marketing agencies using a proprietary research methodology that incorporated factors such as client reviews. The reviews covered agency attributes such as quality of work performed and project management skills. True Interactive was ranked in the top-tier Market Leaders category in the Clutch digital agency matrix.

Naturally we were excited to be ranked so strongly especially because client feedback figured large in the ranking criterion. As one client told Clutch, “It’s hard to argue with what the numbers tell us. Last year, True Interactive helped us to nearly double the amount of leads which we were able to acquire.”

Another client said, “Their work has been successful. We always want results to be better, but True Interactive are knowledgeable and are very easy to work with. Unlike the people in many other agencies, they’re humble.”

To be cited for our humility is important. On our website, we talk about the importance of being honest, uncomplicated, and transparent. We believe that agencies need to do more that provide great advice and do successful work. They need to be partners that companies like to work with.

I urge you to take time to review the Clutch report here. And use it to vet your agency as you decide whom to work with. You’ll find a nice variety of options in the report. We’re pleased to be one of the leading choices.