By Kurt Anagnostopoulos and Mark Smith
Welcome to a new era!
Today we officially changed the KeywordFirst name to True Interactive.
True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our clients. The KeywordFirst name served us well for many years and reflects our search roots. At the same time, over the past few years, we’ve been helping clients solve problems that extend beyond search, such as:
- Managing digital advertising campaigns, including mobile.
- Developing paid social strategies.
- Managing analytics programs.
Analysts such as Clutch have noticed our evolution. In 2017, Clutch named KeywordFirst a leader in both pay-per-click advertising and all-around digital marketing — and then in 2018 as a leader for Chicago-based internet marketing services agencies. We received especially high marks from clients for the quality of our work and partnering style, as noted here.
Search is as strong as ever and remains one of our core skills. In fact, our broader experience with digital marketing has made us better at search. And now the True Interactive name reflects our present and future.
Our people and our culture remain the same. We’re as dedicated as ever to delivering results with complete transparency. True Interactive will continue to build our brand through the strength of our talent, client relationships, and ideas for shaping the future of performance-based digital marketing.
We are excited for what the future holds!
— Kurt and Mark