Welcome to True Interactive!

Welcome to True Interactive!

Marketing

By Kurt Anagnostopoulos and Mark Smith

Welcome to a new era!

Today we officially changed the KeywordFirst name to True Interactive.

True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our clients. The KeywordFirst name served us well for many years and reflects our search roots. At the same time, over the past few years, we’ve been helping clients solve problems that extend beyond search, such as:

  • Managing digital advertising campaigns, including mobile.
  • Developing paid social strategies.
  • Managing analytics programs.

Analysts such as Clutch have noticed our evolution. In 2017, Clutch named KeywordFirst a leader in both pay-per-click advertising and all-around digital marketing — and then in 2018 as a leader for Chicago-based internet marketing services agencies. We received especially high marks from clients for the quality of our work and partnering style, as noted here.

Search is as strong as ever and remains one of our core skills. In fact, our broader experience with digital marketing has made us better at search. And now the True Interactive name reflects our present and future.

Our people and our culture remain the same. We’re as dedicated as ever to delivering results with complete transparency. True Interactive will continue to build our brand through the strength of our talent, client relationships,  and ideas for shaping the future of performance-based digital marketing.

We are excited for what the future holds!

— Kurt and Mark

Research Firm Clutch Ranks True Interactive a Leader for Internet Marketing

Research Firm Clutch Ranks True Interactive a Leader for Internet Marketing

Marketing

I am pleased to announce that True Interactive been ranked by research firm Clutch as a leader among Chicago-based internet marketing companies. The ranking marks the third time Clutch has evaluated True Interactive as a leader in 2017-18 – including the categories of Chicago-based digital marketing and pay-per-click agencies.

The ranking validates our evolution from search specialist to marketing partner. True Interactive is the independent alternative to large agencies.

The Clutch report is especially meaningful for two reasons:

1 The evaluation is rigorous and objective

Clutch is an independent a business-to-business research firm. The company evaluated and ranked Chicago-based internet marketing agencies using a proprietary research methodology that incorporated factors ranging from the agency’s market presence to client reviews.

2 The ranking is based largely on input from clients

True Interactive’s clients provided strong reviews of our capabilities and work style. Here is a sample of the input:

  • “They excel in attention to detail and are personally invested in our success” — a luxury resort provider.
  • “It’s been nice to know that we can have a partner that will adapt to us and not charge extra for every little item” – home improvement company.
  • “Their learning process has been continuous, and they’ve never taken the one-size-fits-all approach for us” – retail company.

Clutch’s research also noted the breadth of True Interactive’s skills in areas such as digital strategy, social media marketing, and pay-per-click advertising. The complete True Interactive profile, including client reviews, is available here. In addition, here are all the companies ranked.

True Interactive is proud to be a trusted partner that builds brands through digital. We are working hard to earn the kind of feedback that our clients have provided Clutch. Contact us to discuss how we can help you improve your digital performance.

Five Options for Attribution Modeling With Analytics Engines

Analytics Attribution Modeling Spotlights

Man-outstretched-arms2Making adjustments. That’s the key to success, regardless of whether we’re talking about half-time adjustments in a big game or changes you make in your marketing plan. You have to observe, learn and adjust to what’s happening in your field of play.

That is what you will learn from our article “Five Options for Attribution Modeling With Analytics Engines,” a version of which initially was published on MarketingProfs (December 11, 2014), though its principles remain relevant today.

The objective of attribution modeling is to evaluate (by using analytics) what led to every sale—so we can replicate success.

In that post, we described five methods that command the most attention or offer the most promise.
MarketingProfs

  1. Last Click
  2. First Interaction
  3. Position-based
  4. Time-delay
  5. Linear

While “Last Click” used to be the only game in town, the rise of powerful – and often-times free – analytics tools like Google Analytics have greatly expanded the playbook for marketers.

Busy marketers often stick with what they’ve previously used. We get it. Learning and implementing a new model can take time. But the payoff is often worth the effort. For example, here are “3 Reasons to Drop Your ‘Last-Click’ Crutch.” When you’re ready to change your game plan, our previous post “4 Alternatives to Last-Click Attribution Modeling” also gives you guidance on choosing the model that’s best for you.

But never fear. Despite our admonishment to drop the “last-click” crutch, we let you know in “3 Tips for Managing Attribution Modeling” that it’s okay to use that crutch to prop up your analytics.

Today’s digital commerce is complex. In turn, smart marketing dictates that you make adjustments and invest your budget dollars where they will do the most good. We believe our tips will help point you in the direction of success.