Google’s recently launched outstream video ads are the right format at the right time.
The ads appear as auto plays on mobile devices without sound, with users activating sound by tapping on the video. According to Google, mobile is key to the success of the outstream format: “Over the past year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with applications and sites on their mobile devices . . . Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube.”
By capitalizing on the growth of mobile, Google is building its presence in the right place. As we noted in a recent blog post, Mary Meeker’s Internet Trends 2018 report revealed that U.S. adults are online 5.9 hours per day, and more than half of our time spent on mobile. Mobile is our preferred way of being online.
In a new column for Adweek Social Pro Daily, I share insight into outstream video ads and their importance to Google in light of the company’s problems keeping inappropriate content off YouTube. I think you’ll find the column to be useful. Please check it out and contact us to discuss how to incorporate video into your advertising strategy.