7 Great Women Who Inspire Us

7 Great Women Who Inspire Us

Marketing

To honor International Women’s Day, we’ve thought about the women who lead our industry through their ideas and actions. These women are not only leading the advertising and media industry, they’re also leading businesses, period:

  • Jerri DeVard, EVP, chief customer officer, Office Depot: she inspires by showing how a legacy company can keep its brand fresh online and offline – and in her spare time, she’s on the board of directors of three companies.
  • Carol Dweck, author: at businesses across America, her book Mindset is required reading to inspire people to embrace self-improvement and better performance. She is an inspirational TED speaker and teacher with a far-reaching impact.
  • Patty McCord, consultant and author: as chief talent officer at Netflix, she helped build the company’s renowned culture of innovation and agility. Now she teaches other businesses how to get better.
  • Indra Nooyi, CEO, PepsiCo: you always find her on lists of the world’s most powerful women, but she’s also led the building of one of the world’s most powerful brands – and one that is innovating with its products and marketing.
  • Ruth Porat, CFO, Alphabet: in a male-dominated field, Ruth Porat stands apart for her leadership of a company whose stock price and market value continue to climb. She ensures that all those moonshots make fiscal sense.
  • Jennifer Salke, head of Amazon Studios: as president of NBC Entertainment, she managed more than 40 television titles including popular shows as such as This Is Us. We can’t wait to see what she does with The Lord of the Rings series now that she’s head of Amazon Studios.
  • Susan Wojcicki, CEO, YouTube: 180 million people watch YouTube, and more than 400 hours of video content are loaded a minute. YouTube continues to extend its influence under her guidance.

These are just seven names among many women at all levels across industries who lead. We salute the women we work with and admire!

Three Women Who Define Success in Digital Marketing

Three Women Who Define Success in Digital Marketing

Marketing

As we celebrate Women’s History Month, True Interactive has taken the time to appreciate all the women that have etched their mark in history. We have also looked to the women who are currently making history in our industry, digital marketing. The women detailed below can be looked at as pioneers in the evolving world of digital, and their contributions help us daily to grow our techniques and mold our future strategy.

Leslie Berland

As Twitter’s first CMO Leslie Berland faced the difficult challenge of branding Twitter in a way that would appeal to the masses, but also satisfy their user base that already loved the platform. In 2016, she led a rebrand of Twitter as not only a social media engine but also a news source. She brought a new perspective to Twitter and challenged marketers to create content that differs from our normal social approaches. In turn, her major focus on the “live” nature of Twitter has allowed marketers to create instant posts that can be a quicker gauge on new advertising initiatives. We are excited to see Berland’s efforts taking hold and look forward to all future progress she makes not only with the engine, but with women in leadership roles.

Marina Cockenberg

Marina Cockenberg, the director of Digital for The Tonight Show Starring Jimmy Fallon, was recently named in Forbes list of 30 under 30 in marketing advertising. She has transformed the way a nightly show interacts with their audience by live tweeting the program each evening. Her work has garnered an Emmy for Outstanding Creative in interactive media and has helped grow their digital audience from 5 million to 32 million. Her witty interactions and content have created a new style and form for TV shows to delve into the world of social media, which we find fascinating. With YouTube views of late night material surging, a rebirth of this content has occurred. Cockenberg’s work has helped transform the space she is in, and for doing so we applaud her.

Susan Wojcicki

YouTube CEO Susan Wojcicki has paved the way for future female digital marketers. Wojcicki was one of Google’s first employees and at that time even housed some of the operations in her own garage. In 1999 she became Google’s first marketing manager and continued to make influential strides with the company. From there she was promoted to senior vice president of Advertising & Commerce where she led the product advertisement and analytics for notable advertising products such as AdWords, AdSense, DoubleClick, and Google Analytics. These tools have now become gospel for any digital advertiser. However, Wojcicki didn’t stop there and urged her superiors to consider purchasing YouTube, which led to its ultimate acquisition. Now YouTube is valued at an estimated $70 billion, and Wojcicki oversees the entire development of the platform. She truly sailed in unchartered territory, and her work has inspired all of us in digital marketing.

There are many more women making huge strides in our field including in our own office. We value all of their contributions and celebrate them not only in this month but every month of the year. Our team is energized by such strong female role models for us to look to for inspiration. We foresee many more advancements in the very near future.