Nuts & Bolts: Five Ways Analytics Make Paid Search Campaigns Better

For the December installment of our “Nuts & Bolts” series, I’d like to share one of our Google Analytics Workshops. The presentation – “Five Ways Analytics Make Paid Search Campaigns Better” – has three key takeaways:

  • Analytics help you see beyond the obvious and discover truth of your paid search campaigns
  • Analytics go beyond counting website visitors to assessing prospective buyers
  • Learn 5 useful metrics provided by Google Analytics for evaluating paid-search campaigns

Links for further reading and learning occur throughout the slides. And if you would like to share the workshop, we’ve posted to SlideShare for your convenience. Just click on the LinkedIn button or the file’s title to be immediately signed into the SlideShare site.

Analytics Nuts & Bolts

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