YouTube’s Bumper Machine: No Substitute for Creativity
Video
YouTube is helping businesses to capture a person’s attention inside six seconds – which is important at a time when it takes just a few seconds for people to form ... Read more
Google Ramps Up Mobile Advertising with New Features
Advertising Google
Over the next few years, mobile will drive nearly 90 percent of U.S. digital ad spend, according to Forrester. Businesses such as our client Snapfish are using mobile to achieve ... Read more
Are Google’s Automated Bidding Tools a Good Fit for You?
Google
When you let Google do the driving for you, you lose control of the ability to modify a bid as your needs change, and you lose control of any targeting ... Read more
Google Maps: Opportunities in Advertising
Advertising GooglePromotions are a great example of how an ad on Google Maps can be useful to all parties.
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Coming to the Amazon App: Video Ads
Amazon
As consumers increasingly shop online, Amazon’s app is a popular go-to destination, and the company is clearly paying heed. Recent Mobile Marketer and Bloomberg articles underscore Amazon’s sensitivity to consumer ... Read more
Why the Launch of Microsoft Advertising Is Good for Brands
BingMicrosoft reminded advertisers that there’s a lot more to Bing than paid search.
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Advertiser Q&A: What Is a Micro-influencer?
Social media
As we discussed in a recent blog post, celebrities are not the only game in town when brands want to include influencers in their advertising campaigns. Micro-influencers are also useful ... Read more