Why Sneakerheads Matter to Advertising
AdvertisingSneakerhead culture overlaps with other cultures such as hip hop and fashion, making sneakerheads as an audience especially culturally relevant.
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3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season
RetailAdvertisers need to constantly anticipate and respond to shifts in consumer behavior and any factors that affect how people shop during the holidays.
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Amazon and Samuel L. Jackson: The Future of TTS Technology?
AmazonText-to-speech is the latest example of how sonic branding can be used effectively.
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How Brands Are Making Sweet Music on Spotify
AdvertisingSpotify is more than a popular, iconic streaming service. It’s a platform for businesses to reach an audience—specifically Millennials and Generation Z—through advertising.
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YouTube’s New Verification Policy: Advertiser Q&A
YouTubeThe process of getting YouTube verification is definitely going to get tougher. The more stringent process will probably have more of an impact on lesser known creators, such as micro-influencers.
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Hello, Instagram All Stars!
Social media
Instagram continues to grow by leaps and bounds. As of June 2018, there were nearly one billion monthly active users; that’s 10 times the usage the mainly mobile photo sharing ... Read more
Why You Shouldn’t Move Your Online Advertising Budget From Google to Amazon
GoogleGoogle continues to launch new features and tools such as artificial intelligence to help advertisers launch smarter, more targeted campaigns.
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