Four Ways Brands Earn Trust
Marketing
Consumers don’t want to ignore brands. We want to spend time in their stores and immerse ourselves in their websites when the experience is good. We willingly buy their products. ... Read more
Artificial Intelligence Shapes Google’s Future
Marketing
For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the ... Read more
Facebook Changes the Narrative at F8
Social media
The 2018 Facebook F8 Developer Conference created an opportunity for Facebook to change the narrative about the embattled company. At the annual event, Facebook usually unveils new products and a ... Read more
Welcome to True Interactive!
Marketing
By Kurt Anagnostopoulos and Mark Smith Welcome to a new era! Today we officially changed the KeywordFirst name to True Interactive. True Interactive reflects how we have evolved to become ... Read more
Instagram Escapes the Techlash (So Far)
Social media
Somehow Instagram has remained unsullied by the fear, uncertainty, and doubt that has gripped social platforms lately. YouTube keeps getting slammed for allowing brands’ ads to run on extremist channels. ... Read more
Mark Zuckerberg Faces Congress: Social Media Grows Up
Social media
I have heard Mark Zuckerberg’s Congressional appearances this week described as the moment when social media began to grow up. And there’s no doubt that the world’s largest social network ... Read more
Research Firm Clutch Ranks True Interactive a Leader for Internet Marketing
Marketing
I am pleased to announce that True Interactive been ranked by research firm Clutch as a leader among Chicago-based internet marketing companies. The ranking marks the third time Clutch has ... Read more