Advertiser Q&A: Amazon Video Ads
Amazon
Earlier this year, advertisers complained in a Digiday article that Amazon lacked a robust video ad platform, which made Amazon less attractive to Facebook and Google as an ad platform. ... Read more
Online Retailers Are Winning Big This Holiday Season
RetailCyber Monday hit $7.9 billion in sales, making it the largest online shopping day of all time in the United States — 19.7 percent increase year-over-year.
Read more
Advertiser Q&A: Google Showcase Shopping Ads
Google UncategorizedOne of our clients running showcase shopping ads has seen an 80-percent higher click-through rate over standard shopping ads.
Read more
Retailers Ramp up Augmented Reality and Virtual Reality
Retail
Last March we wrote about the increasingly important role that technologies like virtual reality (VR) and augmented reality (AR) have in the marketing field. Since then, major businesses have continued ... Read more
The Key to a Successful Holiday Season: Shipping
RetailThe real competitive advantage this holiday season comes from shipping.
Read more
Four Alternatives to Last-Click Attribution
Attribution ModelingIt’s important that businesses transition away from last-click attribution.
Read more
Why Google Smart Shopping Is a Boon for Retailers
GoogleSmart shopping provides an efficient way for advertisers to roll up multiple campaigns into one.
Read more