The digital digest.
Jul 24
The Olympic Challenge: The Marketing of Swimming Superstars
Swimming is one of the most high-profile sports of the Summer Olympics, and the 2024 Olympic Games are no exception. The popularity of swimming also presents a unique challenge for…
Written by David Deal
Jul 23
How to Navigate the Amazon Prime Day Effect
Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales…
Written by Morgan Reilly
Jul 15
Amazon Faces Growing Competition in Intent-Based Search
Amazon has long been a go-to platform for online product searches, threatening Google’s dominance. But as mighty Amazon gears up for its Prime Day extravaganza, research from Jungle Scout shows…
Written by Max Petrungaro
Jul 10
Search Query Matching: Positives, Caveats, and Tips for Advertisers
Google Ads recently made a major change to search query matching, which is the way Google matches the search terms that users enter into the search engine with the keywords…
Written by Héctor Ariza
Jun 24
Amazon’s Image Generator: Pros and Cons
Tools that use AI to create images for ads are rapidly taking hold because they automate the creation of visual content, which reduces the need for extensive manual labor and…
Written by Morgan Reilly
Jun 12
Why Disney Advertising Is Hitting Its Stride with Streaming
Few expected Disney’s streaming operations to become profitable by early 2024, especially after Disney launched Disney+ in November 2019, thus incurring content development costs that can eat away at any…
Written by Tim Colucci
May 30
Google Doubles Down on AI Overviews Amid Controversy
In the rough-and-tumble fight to win the generative AI arms race, Google is protecting its most precious asset: advertising. But the company is encountering some bumps in the road. Google…
Written by Mark Smith
May 23
How Will Google’s AI Push in Search Hurt Publishers?
Google is injecting even more AI into search, but not all publishers are celebrating. Why? Shouldn’t businesses in Google’s vast ecosystem applaud the search giant for staying up to date…
Written by Mark Smith
May 18
Why Social Media Advertising Is Overtaking Paid Search
Search no longer rules adland. WARC’s Global Advertising Trends report unveils a seismic shift – social media has dethroned paid search as the top advertising channel. The numbers speak for themselves: $247.3…
Written by Morgan Reilly
Apr 26
IAB: Where Your Business Should Advertise Online in 2024
If you have been faithfully investing your marketing budget in online advertising despite gloom-and-doom predictions of an economic recession, you are in good company. The latest IAB/PwC Internet Advertising Revenue…
Written by Kurt Anagnostopoulos
Apr 05
The Impact of the Department of Justice/Apple Lawsuit
For years, Apple has positioned itself as the Big Tech underdog. That stance took a blow recently when the U.S. Justice Department sued Apple for antitrust violations. Let’s dig into…
Written by Tim Colucci
Mar 19
Will TikTok Get Banned?: Advertiser Q&A
How could it be that TikTok, one of the world’s fastest rising apps – a mover of culture and favorite obsession of 1 billion people around the world – could…
Written by Mark Smith