Google’s Optimized Targeting Feature: Advertiser Q&A

by Mark Smith Google

Managers of Google Ads accounts were surprised recently when Google began to gradually roll out a new feature, optimized targeting, apparently with little fanfare. It’s important that Google Ads users ... Read more

Why Advertisers Love Baby Boomers

by Héctor Ariza Advertising

Baby Boomers are hot! While Millennials and Gen Z continue to capture love from marketers, brands are also reaching out to the Boomer audience. This post will take a closer ... Read more

Why and How Instagram Is Leaning into Video

by Taylor Hart Instagram Social media

Instagram isn’t just about the photos anymore. As reported in The Verge, the social networking service is embracing entertainment and video in a bid to stay competitive with platforms like ... Read more

How Snapchat Keeps Innovating with Augmented Reality

by Bella Schneider Social media

As we’ve blogged, Snapchat has been demonstrating a profound appetite for investing in augmented reality (AR). It could even be argued that Snapchat is the most AR-driven platform out there, ... Read more

How Twitch Is Appealing to Advertisers

by Max Petrungaro Advertising Gaming

Twitch, the popular streaming site owned by Amazon, is expanding marketing partnership opportunities beyond its competitive esports channel, Twitch Rivals. The gaming platform’s new Official Marketing Partner program creates branding ... Read more

Why Google Delayed Its Plan to Scrap Cookies

by Mark Smith Google

Not so fast, Google. The company has announced that its campaign to kill cookies on the Chrome browser is slowing down. This is an increasingly complicated story with a simple ... Read more

Three Business Lessons Learned from the COVID-19 Pandemic

by Kurt Anagnostopoulos Advertising

One year ago, could you have predicted that our economy would come roaring back and that more than half of the U.S. adult population would be vaccinated against COVID-19? I ... Read more

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