The 2021 Holiday Shopping Season: Four Lessons Learned

The 2021 holiday shopping season was a qualified success – all things considered. Consumers entered the season amid uncertainty. Would Covid-19 spike again? And yes, it did – later in ... Read more

2022 Advertising and Marketing Predictions

by Kurt Anagnostopoulos Advertising

Welcome to a new, adventurous year of advertising and marketing. The traditional tech giants are going to continue to fight each other for dominance – while TikTok will tap into ... Read more

Why Retailers Are Launching Ad Businesses

by Tim Colucci Advertising

Best Buy recently announced the launch of Best Buy Ads, a new in-house media company. Best Buy Ads offer a range of ad units including paid search ads, onsite and ... Read more

Why TikTok Is the Most Visited Site in the World

by Bella Schneider TikTok

Cloud-infrastructure company Cloudflare has been tabulating the world’s most-visited sites since 2020, creating its rankings by following global internet traffic patterns like app usage or when a person visits a ... Read more

Advertising and Marketing in the Metaverse

by Max Petrungaro Advertising

The metaverse is hot. One need look no further for proof than the fact that Facebook changed its company name to Meta in October 2021. Consequently, the metaverse is one ... Read more

The Roku Deal with Google: Advertiser Q&A

by Tim Colucci Connected TV

The fight is over – for now. Connected TV provider Roku has reached a multiyear agreement with Google to keep YouTube and YouTube TV on its streaming platform. Thus ends ... Read more

How Video Advertising Delivers Results

by Tim Colucci Video

The digital advertising industry is picking up steam, and one reason is the growth of video advertising, according to a new research report from PQ Media. Anyone who works with ... Read more

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