Five Lessons From the 2021 Ad Spending Surge
Advertising
Ad spending is surging. As reported in The Wall Street Journal, U.S. companies are expected to spend 15 percent more on advertising in 2021 year than they did in 2020. ... Read more
Amazon Unveils New Ad Units Across Its Ecosystem
Amazon
Amazon keeps giving advertisers more reasons to choose its advertising platform, Amazon Advertising. We recently blogged about the fact that Amazon and Facebook are steadily chipping away at Google’s online ... Read more
Why Advertisers Should Never Bet Against Facebook
Facebook
Facebook has done it again. On April 28, the company announced quarterly earnings that crushed Wall Street’s expectations, demonstrating a remarkable resilience. Facebook continues to ascend as a premier advertising ... Read more
Two Ways the Agency Role Changes in the Era of Automated Bidding
Advertising Google
When Google announced Smart Bidding Strategies in 2016, clients and agencies alike were hesitant to hand Google full control of pay-per-click (PPC) campaign management – and with good reason. Although ... Read more
Why Twitter Spaces Matters to Brands
Social media
Social audio is here. In an era of social isolation brought on by the constraints of Covid-19 living, the sound of the human voice has become a profound balm. And ... Read more
Why Amazon and Facebook Are Catching up to Google
Advertising Amazon Facebook Google
The race to lead the online advertising market is getting tighter. According to a new report from eMarketer, Amazon Advertising and Facebook are catching up to Google’s share of the ... Read more
Why YouTube Shorts Matters to Brands
YouTube
TikTok has another challenger. As we’ve blogged, apps like Snapchat are creating their own short-video-making platforms in a bid to carve out space in an increasingly crowded field. Now Google’s ... Read more