The Most Popular Social Media Apps for Teens

How are teens spending their time on social media these days? This is an important question for advertisers. That’s because teens spend money. They talk about their favorite brands with ... Read more

How Brands Are Using YouTube Shorts

by Max Petrungaro YouTube

The rise of TikTok is one of the most phenomenal stories in the digital world. Since launching globally in 2018 through a merger with Musical.ly, TikTok has become a multi-billion-dollar ... Read more

Why Google Delayed Its Cookie-Killing Effort to 2024

by Tim Colucci Google

To no one’s surprise, Google announced that the company is postponing its plans to kill third-party cookies on Google Chrome. The deadline, originally scheduled for 2022, will now be late ... Read more

Where Amazon, Google, and Meta Are Headed

by Clare O'Shea Amazon Google Meta

Technology earnings week is always watched closely. The rising and falling fortunes of Alphabet (Google), Amazon, Apple, Meta, and Microsoft have a direct impact on adjacent industries such as retail, ... Read more

Three Takeaways from Amazon Prime Day 2022

by Morgan Reilly Amazon

Amazon has announced that Amazon Prime Day 2022 was the biggest Prime Day Event ever. Prime members purchased more than 300 million items worldwide during Prime Day 2022, which took ... Read more

TikTok and Instagram Challenge Google for Gen Z Searches

by Morgan Reilly Google Instagram TikTok

Google has a new challenger for product searches: TikTok and Instagram. At a recent conference, a Google executive went on record as saying, “In our studies, something like almost 40% ... Read more

Twitter Adds More Location-Based Marketing Features

by Bella Schneider Twitter

Twitter is making itself more appealing to businesses such as retailers and restaurants that operate physical locations. That’s because Twitter recently made it possible for businesses to update their profiles ... Read more

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