The Importance of Typography in Marketing
Marketing
Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? ... Read more
How to Succeed with the Smarter Instagram Feed
Social media
Instagram recently made its algorithm smarter and explained to TechCrunch how the algorithm works. The headline: Instagram uses machine learning to make its feed more personal to its users. This ... Read more
Google Capitalizes on Mobile with Outstream Video Ads
Mobile
Google’s recently launched outstream video ads are the right format at the right time. The ads appear as auto plays on mobile devices without sound, with users activating sound by ... Read more
Apple Plays Catch-up with Voice at WWDC
Marketing
At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors ... Read more
Mobile, Voice, Amazon, and Personalization: Four Big Themes from Mary Meeker’s Internet Trends Report
Marketing
The Internet Trends 2018 report from Mary Meeker of Kleiner Perkins is a must read for any advertiser. This sprawling report – a presentation, really – provides pithy insights into ... Read more
Twitter’s Troll Police Struggle to Separate Humans from Bots
Social media
Tweeting with the Cyrillic alphabet might get your Twitter account suspended. According to The Verge, Twitter users from Bulgaria report that their accounts are being suspended simply because the users ... Read more
Four Ways Brands Earn Trust
Marketing
Consumers don’t want to ignore brands. We want to spend time in their stores and immerse ourselves in their websites when the experience is good. We willingly buy their products. ... Read more