Walmart Asserts Its Leadership in Advertising

by Tim Colucci Walmart

Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new ... Read more

Google to Expand Phrase Match and Drop Broad Match Modifier

by Mark Smith Google

On February 4, Google announced changes intended to help advertisers reach searchers more efficiently and precisely in context of search intent. Within the next few weeks. Google will expand phrase ... Read more

Live Commerce: Advertiser Q&A

by Bella Schneider Marketing

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read ... Read more

Google Responds to Apple’s App Tracking Transparency

by Taylor Hart Google

We recently blogged about a consumer privacy feature being built into iOS14.3, Apple’s latest operating system. As widely reported, under iOS14.3, users of iPhones will now need to agree to ... Read more

The Facebook Spat with Apple: Advertiser Q&A

by Taylor Hart Facebook

If you operate a business on Facebook, you’ve probably received pop-up notices from Facebook warning you about ominous changes coming because of Apple’s latest operating system update. What’s exactly happening, ... Read more

Why Triller Is a Thriller

by Morgan Reilly Mobile

Have you heard of Triller? The video-making social app has been around since 2015, but only recently has it started to show signs of becoming a genuine rival to TikTok. ... Read more

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