The digital digest.
Sep 24
Why Amazon Is Bringing Advertisers to ChatGPT
Amazon has struck a deal with OpenAI that lets advertisers buy ads in ChatGPT through Amazon’s advertising platform. As a result, Amazon becomes another door into ChatGPT’s audience for its…
Written by Tim Colucci
Sep 15
Anomaly and Trend Detection Catch Paid Media Problems Before They Cost You
Paid media performance problems are often caught by a weekly report, but a report published after the fact is less effective if a campaign has been running at reduced performance…
Written by Mark Smith
Aug 18
YouTube Changes the Value of a View
Beginning August 24, YouTube will change how it counts public views across its platform. A view will count as soon as a video begins to play, starting with the first…
Written by Tim Colucci
Aug 17
TikTok Is Turning Sports into a Stronger Advertising Opportunity
TikTok built its popularity by becoming a place where culture happens, from viral songs and creator trends to fashion, entertainment, and sports. TikTok is turning that influence into a more…
Written by Kaylee Sherman
Aug 07
Amazon Is Building Something Much Bigger Than a Retail Media Network
Amazon’s advertising business grew 26% year over year during the second quarter of 2026, reaching $19.8 billion in revenue and growing faster than the company’s overall business. The results reflect…
Written by Tim Colucci
Aug 06
What CMOs Need to Know About AI Costs and Agency Accountability
Earlier this year, one company ran up a $500 million AI bill in a single month after management forgot to set a usage cap. Uber burned through its entire 2026…
Written by Mark Smith
Jul 17
How and Why Netflix Is Doubling Down on Advertising
Netflix’s latest quarterly earnings report showed revenue up 13% year over year, while the hours subscribers actually spent watching grew just 2%, to more than 97 billion hours in the…
Written by Tim Colucci
Jul 08
We Built an AI Platform. Our Clients Get the Results, Not the Bill
Over the past few years, True Interactive have been using AI to deliver more value to our clients, like achieving a 23% revenue lift or a 22% CPA reduction. I…
Written by Mark Smith
Jul 07
Where Does X Stand with Advertisers in 2026?
When Elon Musk completed a $44 billion purchase of Twitter in October 2022, two predictions dominated the advertising industry. The first was that brand safety concerns would trigger an advertiser…
Written by Bella Groessl
Jun 25
Why Walmart Bought Vibe.co
On June 23, Walmart announced its acquisition of Vibe.co, a platform that helps advertisers buy and manage connected TV advertising. The deal follows Walmart’s acquisition of Vizio, a manufacturer of…
Written by Mark Smith
Jun 05
How Brands Are Capitalizing on the 2026 World Cup
The upcoming FIFA World Cup accelerates a multi-million-dollar marketing sprint, and presents a gigantic opportunity in a primed domestic market. According to Nielsen, 56% of U.S. soccer fans attribute their…
Written by Tim Colucci
Jun 01
Google Retires Standalone Display and Forces a Move to Demand Gen
In 2025, I predicted that Google would phase out standard Display campaigns to favor Demand Gen setups. This month, Google officially confirmed that outcome, folding the Google Display Network (GDN)…
Written by Héctor Ariza