Why Facebook’s Ad Business Will Take a Hit — and What Advertisers Should Do

On September 22, Facebook made an unusual announcement well ahead of its third-quarter earnings, which won’t be shared until late October. In a blog post, Facebook indicated that its third-quarter ... Read more

How to Market to Gen X

by Héctor Ariza Advertising Branding

Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — ... Read more

Is the Microsoft Multimedia Ads Format for You?

by Morgan Reilly Advertising Bing Microsoft

Microsoft Advertising recently launched a beta version of a new ad format, Multimedia Ads, that seeks to make ads in search results more visually appealing. This could be a useful ... Read more

Why Discord Matters to Advertisers

by Amanda Cortese Social media Uncategorized

Discord is a free voice, video, and text chat app that’s used by people aged 13 and up to chat and essentially hang out. Initially launched in 2015 as a ... Read more

Facebook Reels: What Brands Need to Know

by Clare O'Shea Facebook

One year after Instagram announced the debut of short-form video feature Instagram Reels, parent company Facebook is joining the party. Reels first debuted on Instagram in 2020 in a clear ... Read more

How Businesses Are Navigating Back-to-School Season with Digital Marketing

by Max Petrungaro Advertising

Back-to-school season is complicated this year. On the one hand, the proliferation of vaccines has created a certain sense of Covid-19 being sometime we can live with. But for kids, ... Read more

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Why Facebook’s Ad Business Will Take a Hit — and What Advertisers Should Do

How to Market to Gen X

Is the Microsoft Multimedia Ads Format for You?

How Businesses Are Navigating Back-to-School Season with Digital Marketing

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