Why Procter & Gamble Is Succeeding (Hint: Advertising!)

by Mark Smith Advertising

Procter & Gamble has exploded analyst predictions for the company’s just-concluded fiscal first quarter. Organic sales are up to $19.3 billion, a jump of nine percent; net earnings have risen ... Read more

Why Businesses Need to Step up Their Digital Advertising in 2021

by Mark Smith Advertising

When COVID-19 first took hold in 2020 and the world entered a time of seismic change and uncertainty, we urged businesses to stay in the ring with a strong digital ... Read more

The Consumer Privacy Rights Act: Advertiser Q&A

by Tim Colucci Advertising

If a California resident can access your website, compliance is required.

The Google Anti-Trust Lawsuit: Advertiser Q&A

by Mark Smith Google

On October 20, the Justice Department filed a long-anticipated anti-trust lawsuit against Google. The lawsuit alleges that Google is “unlawfully maintaining monopolies in the markets for general search services, search ... Read more

No More Shopping Stampedes: How Black Friday Is Changing

by Kurt Anagnostopoulos Retail

Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in ... Read more

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Why Procter & Gamble Is Succeeding (Hint: Advertising!)

The Consumer Privacy Rights Act: Advertiser Q&A

The Google Anti-Trust Lawsuit: Advertiser Q&A

No More Shopping Stampedes: How Black Friday Is Changing

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