Streaming Services Embrace Ads: Advertiser Q&A

by Tim Colucci Advertising

Netflix sparked one of the biggest stories in the ad tech industry in April when the streaming company announced it was going to embrace advertising. This move was long anticipated ... Read more

Google Introduces New Privacy Controls – Here Is What They Mean

by Mark Smith Google

Google is upping the ante for privacy once again. At its annual developer conference (known as Google I/O), Google announced a number of chan ges aimed at enhancing user privacy. ... Read more

Google Analytics 4: Advertiser Q&A

by Héctor Ariza Google

If you use Google Analytics, by now you are probably aware that a new version known as Google Analytics 4 is coming. By July 2023, Google Analytics 4 will replace ... Read more

Why In-Game Ads Are Taking Off

by Max Petrungaro Gaming

eMarketer recently forecast that U.S. mobile gaming ad revenues will reach $6.26 billion in 2022, up a muscular 14.0 percent from $5.49 billion in 2021. And that’s not all: robust ... Read more

What’s Next for Netflix?

by Tim Colucci Connected TV

Remember when Meta shocked the world by announcing a historic drop in its stock price? Well, Meta has some company now that Netflix realized a massive drop in its own ... Read more

What Does Meta’s Big Move with Horizon Worlds Mean to Brands?

by Max Petrungaro Meta

Meta, the parent company of Facebook and Instagram, has announced that the company will help individual creators generate income in Meta’s Horizon Worlds platform. This is a significant sign that ... Read more

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