The digital digest.
Mar 14
How to Benefit from Sora
Earlier this year, I predicted that with the expansion of AI, we would see brands and content creators rely more on AI to create videos. Well, that day is here!…
Written by Bella Schneider
Feb 20
The Connected TV Advertising Opportunity for Live Sports
While millions of Americans were hunkered down in their homes during a cold snap on January 13, television history was being made. For the first time, an NFL playoff game…
Written by Tim Colucci
Jan 30
2024 Advertising and Marketing Predictions
The advertising and marketing industry faces a year of growth and transition. The demise of third-party cookies will challenge marketers to get more creative and resourceful in how they advertise,…
Written by Kurt Anagnostopoulos
Jan 03
Why the Google/Apple App Duopoly Is Threatened
Google and Apple have historically enjoyed a duopoly of the app ecosystem. For developers, all roads to creating a successful app that achieves any traction lead to Google Play Store…
Written by Tim Colucci
Dec 22
Cyber Week 2023: Lessons Learned
The numbers are in: Cyber Week 2023 exceeded expectations. Adobe Analytics, the authority on Cyber Week retail spending, has reported the following: Online consumer spending increased 7.8 percent. Sales on…
Written by Kurt Anagnostopoulos
Nov 27
Meta Announces New Generative AI Tools for Facebook and Instagram
The popularity of generative AI is rapidly changing how businesses and their agency partners create and develop content ranging from videos to images for paid and organic media. Big Tech…
Written by Mark Smith
Aug 24
How Walmart Connect Is Challenging Amazon Ads
The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their…
Written by Tim Colucci
Aug 09
What Happened to Threads?
A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of…
Written by Bella Schneider
Aug 07
YouTube Rebounds with Connected TV Ad Spend
The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a…
Written by Tim Colucci
Aug 01
Brands Succeeding on Twitch: Unlocking Marketing Potential
Twitch is well known for livestreaming gaming content, but it’s also an incredibly fertile platform for businesses to create stronger connections with their own fans as Starbucks and Lexus demonstrate.…
Written by Jane Smith
Jul 21
Why Barbie Is a Connected TV Star
I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the…
Written by Tim Colucci
Jul 14
Why Amazon Prime Day 2023 Succeeded
Are you ready for the next Amazon Prime Day, which will probably happen this fall? Based on the results of the July 11-12 Prime Day, you should be. Amazon reminded…
Written by Morgan Reilly