What Is Machine Learning?: Advertiser Q&A
Artificial IntelligenceMachine learning can help businesses test the effectiveness of different forms of advertising.
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Why Brands Need to Capitalize on the Power of Visual Content
Social media
We respond to images every day: an Instagram shot of a stunning sunrise, or the pictures friends text us from a vacation spent hiking in Ireland. But not everyone understands ... Read more
Three Big Trends Shaping How Businesses Use Social Media
Social mediaPaid social on the rise. Facebook is king. And Instagram is the crown prince.
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Advertising Opportunities in the Era of Connected TV
AdvertisingIt’s never been a better time for advertisers to tap into popular culture to invigorate their brands.
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How Instagram Is Making It Easier for Brands and Influencers to Collaborate
MobileBranded Content Ads is a win-win for both advertisers and influencers, especially micro-influencers.
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Apple Showcases Its Augmented Reality Tools at WWDC
Marketing MobileApple has been careful to sell augmented reality as an evolutionary tool that will enrich how we live, whether through practical application or content that engages.
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Why the Amazon/Sizmek Deal Matters
Advertising AmazonThe deal isn’t making Amazon bigger, but it will make Amazon smarter.
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