How Walmart Connect Is Challenging Amazon Ads

by Tim Colucci Walmart

The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their ... Read more

What Happened to Threads?

by Bella Schneider Threads

A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of ... Read more

YouTube Rebounds with Connected TV Ad Spend

by Tim Colucci YouTube

The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a ... Read more

Brands Succeeding on Twitch: Unlocking Marketing Potential

by Jane Smith Twitch

Twitch is well known for livestreaming gaming content, but it’s also an incredibly fertile platform for businesses to create stronger connections with their own fans as Starbucks and Lexus demonstrate. ... Read more

Why Barbie Is a Connected TV Star

by Tim Colucci Connected TV

I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the ... Read more

Why Amazon Prime Day 2023 Succeeded

by Morgan Reilly Amazon

Are you ready for the next Amazon Prime Day, which will probably happen this fall? Based on the results of the July 11-12 Prime Day, you should be. Amazon reminded ... Read more

Why Roku’s Relationship with Shopify Matters to Advertisers

by Tim Colucci Connected TV

Roku has announced a partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. This announcement is significant ... Read more

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