Three Takeaways from Cyber Monday 2022
Retail
The numbers are in: Cyber Monday was a success. And not because inflation made purchasing volume seem bigger than what it was. No, demand fueled a big day for anyone ... Read more
Why YouTube Is Turning to Shorts for Social Commerce
YouTube
Short-form video is an important battleground for brands and consumers right now. TikTok really changed the game for video content creation by inspiring millions of people to create TikTok videos ... Read more
How Retailers Can Succeed on Amazon during the Holiday Season
Advertising
By Tim Colucci and Morgan Reilly It’s a challenging time to be a merchant selling products on Amazon. In October, Amazon’s vaunted Prime Day II sale underperformed according to analysts’ ... Read more
Why Black Friday Is Alive and Well
Advertising
Over the past few years, there’s been considerable speculation that Black Friday is mattering less. That’s because major retailers such as Amazon and Walmart moved up Black Friday-style sales throughout ... Read more
Are Meta’s Problems as Bad As They Seem for Advertisers?
Facebook Instagram Meta
Just when you think things couldn’t possibly get worse for Meta, along comes another disastrous earnings announcement. On October 26, Meta, the parent of Facebook and Instagram, announced third-quarter earnings ... Read more
Why Google Is Bullish About Winning Its Fight with TikTok
Google YouTube
Alphabet, Google’s parent, announced third-quarter earnings that fell short of expectations. Normally an earnings miss is cause for concern especially during recessionary times. But the company sounded upbeat. In fact, ... Read more
An Early Take on the Netflix Advertising Tier
Connected TV
Netflix disclosed the details of its highly anticipated ad tier at a time when the streaming industry faces intensified competition and economic headwinds. Under pressure to shore up revenue and ... Read more