Why the NFL on Amazon Prime Is a Victory for Connected TV
Amazon
For decades, watching NFL games on television has meant gathering in front of a TV set and watching a game on one of the major networks. NFL games have been ... Read more
Will Brands Cozy up to Geneva, the No-Like Zone?
Social media
Group chat app Geneva is setting out to disrupt some established norms: unlike its peers, the group communication platform is jettisoning familiar benchmarks like follower counts and Likes. An unconventional ... Read more
Tips for Winning the 2022 Holiday Shopping Season
Retail
How is the 2022 holiday shopping season shaping up? We’re already getting some important clues. Here’s what we are learning: 1 It’s Already Here According to Google, nearly one out ... Read more
How Apple Will Grow Its Advertising Business
Apple
Apple changed the advertising industry when the company launched an important privacy control in 2021, Application Tracking Transparency (ATT). ATT asks iPhone users to decide whether apps can track them ... Read more
The Most Popular Social Media Apps for Teens
Social media
How are teens spending their time on social media these days? This is an important question for advertisers. That’s because teens spend money. They talk about their favorite brands with ... Read more
How Brands Are Using YouTube Shorts
YouTube
The rise of TikTok is one of the most phenomenal stories in the digital world. Since launching globally in 2018 through a merger with Musical.ly, TikTok has become a multi-billion-dollar ... Read more
Why Google Delayed Its Cookie-Killing Effort to 2024
Google
To no one’s surprise, Google announced that the company is postponing its plans to kill third-party cookies on Google Chrome. The deadline, originally scheduled for 2022, will now be late ... Read more