Most people who search for content from Google find what they want from the search engine results page and don’t bother to click through to a website for more information.
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Recent data shows that businesses need to pay closer attention to voice search and the impact it can have on advertising and organic content.
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Yahoo! makes free NFL viewing a reality by empowering businesses to advertise on NFL Live.
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Most searches on Amazon are nonbranded. People are searching with intent on Amazon. They want to buy something. But they haven’t yet decided on what to buy.
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Machine learning can help businesses test the effectiveness of different forms of advertising.
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