Why the Demise of the Google/Meta Ad Duopoly Is Good News

Recently there’s been some considerable discussion about the demise of the so-called advertising duopoly. This refers to the speculation that Google’s and Meta’s dominance of the online advertising industry is ... Read more

True Interactive Named a 2023 Google Premier Partner

by Mark Smith Google

One of the ways True Interactive advocates for our clients is by forming strong relationships with the leading ad tech companies in the world. And Google is certainly one of ... Read more

How Meta Is Rebounding

by Taylor Hart Meta

Meta is back. The company’s market capitalization lost considerable value in 2022 after failing to meet its financial targets. A costly investment into the emerging metaverse has been ridiculed. But ... Read more

Is Search Ready for Conversational AI?

by Mark Smith Uncategorized

The brave new world of AI-powered search has hit a speed bump. During the week of February 6, both Google and Microsoft announced they were developing new search capabilities that ... Read more

Google and Microsoft Go All-In with AI-Powered Search

by Mark Smith Bing Google Microsoft

On our blog, we speculated that Google would launch its own conversational AI assistant for search as a response to the popularity of ChatGPT. Well, within hours, we had our ... Read more

Is a ChatGPT Killer Coming from Google?

by Mark Smith Artificial Intelligence Google

It looks like the AI arms race is heating up. Google is expected to announce soon the launch of a competitor to ChatGPT, the generative AI tool that has shaken ... Read more

2023 Advertising and Marketing Predictions

by Kurt Anagnostopoulos Advertising

Gather around advertisers, pull up a comfortable chair, and take a look at our advertising and marketing predictions for 2023! We take on some big topics, ranging from the rise ... Read more

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