Why Big Retailers Are Ramping up Holiday Shopping Promotions – and What Advertisers Should Do

It still feels a bit like summer in early October, and retailers are already starting to ramp up their holiday shopping promotions: On September 29, Walmart announced its Top-Rated by ... Read more

Why Google Is Doubling Down on E-Commerce

by Mark Smith Advertising Google YouTube

How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product ... Read more

How Retailers Can Prepare for the 2021 Holiday Season

by Kurt Anagnostopoulos Advertising Retail

Will there be a return to a pre-Covid holiday season? Yes, and no. Shoppers are coming back to stores – so the holiday season will be more omnichannel than it ... Read more

Why Facebook’s Ad Business Will Take a Hit — and What Advertisers Should Do

by Mark Smith Apple Facebook Uncategorized

On September 22, Facebook made an unusual announcement well ahead of its third-quarter earnings, which won’t be shared until late October. In a blog post, Facebook indicated that its third-quarter ... Read more

How to Market to Gen X

by Héctor Ariza Advertising Branding

Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — ... Read more

Is the Microsoft Multimedia Ads Format for You?

by Morgan Reilly Advertising Bing Microsoft

Microsoft Advertising recently launched a beta version of a new ad format, Multimedia Ads, that seeks to make ads in search results more visually appealing. This could be a useful ... Read more

Why Discord Matters to Advertisers

by Amanda Cortese Social media Uncategorized

Discord is a free voice, video, and text chat app that’s used by people aged 13 and up to chat and essentially hang out. Initially launched in 2015 as a ... Read more

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