The digital digest.
Jun 05
How Brands Are Capitalizing on the 2026 World Cup
The upcoming FIFA World Cup accelerates a multi-million-dollar marketing sprint, and presents a gigantic opportunity in a primed domestic market. According to Nielsen, 56% of U.S. soccer fans attribute their…
Written by Tim Colucci
Jun 01
Google Retires Standalone Display and Forces a Move to Demand Gen
In 2025, I predicted that Google would phase out standard Display campaigns to favor Demand Gen setups. This month, Google officially confirmed that outcome, folding the Google Display Network (GDN)…
Written by Héctor Ariza
May 22
How Google Is Changing Search
The traditional search query continues to morph into a full conversation, and not aways with a person. Announcements at Google I/O 2026 reflect a major dual change in how people…
Written by Mark Smith
May 13
Why Advertisers Should Care about ChatGPT Advertising
OpenAI is steadily turning ChatGPT into an advertising platform. The company recently launched a self-serve Ads Manager that allows advertisers to buy and manage ChatGPT ads directly instead of relying…
Written by Taylor Hart
May 12
Why 2026 Is the Year of the Reddit Reckoning
In an era of AI saturation and attribution blind spots, Reddit has become one of digital advertising’s most valuable assets. But this wasn’t always so. Reddit used to be the…
Written by Bella Groessl
Apr 11
Are Advertisers Underestimating YouTube?
YouTube turned 20 last year. It has been part of the internet’s infrastructure for so long that it can feel like a given. That familiarity might pose a problem for…
Written by Kaylee Sherman
Feb 16
The Olympics Repriced: NBC’s Peacock Strategy and the Future of Live Sports Advertising
For decades, Olympic advertising has followed a familiar script: a small group of global brands pay extraordinary sums for the privilege of appearing alongside the world’s biggest sporting event. That…
Written by Tim Colucci
Feb 01
2026 Advertising and Marketing Predictions
The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to…
Written by Mark Smith
Jan 20
What ChatGPT Ads Mean for Brands
The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT…
Written by Mark Smith
Jan 14
How Google’s New Agentic Commerce Tools Affect Advertisers
The digital advertising industry has long operated on a simple, linear premise: an advertiser bids for a user’s attention, the user clicks a link, and the user completes a transaction…
Written by Héctor Ariza
Dec 03
How AI Is Rewiring Holiday Shopping
AI is having a break-out moment during the holiday shopping season. Shoppers are not just experimenting with AI to find deals; they’re using it like an essential tool to make…
Written by Mark Smith
Nov 18
Preparing for the Netflix-Amazon DSP Partnership
The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across…
Written by Tim Colucci