Google Ruffles Feathers with Suggested Search
Search
One of Google’s many useful search features is the “users also searched for” suggestion that appears in your search results. When you make a query for, say, car insurance or ... Read more
Facebook Shows Mobile Games More Advertising Love
Social media
It makes sense for Facebook to be paying close attention to mobile gaming, as this industry reportedly generated 40.6 billion dollars in 2017 worldwide. Last year, 42 percent of the ... Read more
Why Facebook’s Woes May Have a Silver Lining
Social media
Last week I was surprised to receive both an email and phone call from a dedicated Facebook Ads representative interested in setting up a meeting to discuss my current Facebook ... Read more
Google Gets More Targeted with Audiences
Marketing
Google continues to place more focus on audience-based targeting instead of keyword search. An example is the recent launch of the Home Owner Audience product. Home Owner Audience makes it ... Read more
Facebook Sees Success with Marketplace
Social media
Facebook has taken some lumps during a tumultuous year. After weeks of being dragged through the mud with scandals involving data privacy, the company suffered its worst day in its ... Read more
Amazon’s Advertising Business Explodes
Marketing
Is there anything Amazon cannot do? In its second quarter earnings announcement, Amazon reported another stellar performance, with earnings that far exceeded analysts’ projections. Its growth was uniformly strong ... Read more
Understanding the Amazon Advertising Powerhouse
Marketing
Amazon is moving into advertising with breathtaking speed. In doing so, the company is solidifying its position as Google’s biggest advertising and search rival. In May of this year, Amazon ... Read more