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What’s new and interesting
Understanding the Amazon Advertising Powerhouse
Marketing
Amazon is moving into advertising with breathtaking speed. In doing so, the company is solidifying its position as Google’s biggest advertising and search rival. In May of this year, Amazon ... Read more
How Brands Are Responding to IGTV, Instagram’s Hot New Format for Visual Storytelling
Social media
Sometimes businesses stay successful by defying expectations. A case in point: Instagram’s recently launched IGTV feature. At a time when goldfish have longer attention spans than human beings, Instagram wants ... Read more
Facebook Seeks Transparency with View Ads
Social media
You might have heard that Facebook is testing an advertising format that makes it possible for businesses to see other businesses’ Facebook ads. And you might be freaking out. If ... Read more
The Importance of Typography in Marketing
Marketing
Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? ... Read more
How to Succeed with the Smarter Instagram Feed
Social media
Instagram recently made its algorithm smarter and explained to TechCrunch how the algorithm works. The headline: Instagram uses machine learning to make its feed more personal to its users. This ... Read more
Google Capitalizes on Mobile with Outstream Video Ads
Mobile
Google’s recently launched outstream video ads are the right format at the right time. The ads appear as auto plays on mobile devices without sound, with users activating sound by ... Read more
Apple Plays Catch-up with Voice at WWDC
Marketing
At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors ... Read more
