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What’s new and interesting
Amazon Gears Up for Holiday Advertising – and So Should You
Analytics
Amazon is testing a new attribution tool as it ramps up its platform for holiday advertising. According to Digiday, Amazon has invited a select number of advertisers to test Amazon ... Read more
How Small and Medium-Sized Businesses Can Thrive on Amazon
Marketing
Amazon wants to play nice with small and medium-sized businesses. The technology giant has launched a new section on its site, Storefronts, designed to promote small and medium-sized businesses in ... Read more
Apple Offers a Glimpse of an Augmented Reality Future
Branding
Apple’s September 12 special event was mostly about hardware product launches, as it usually is. But Apple also reminded us of the company’s commitment to building an augmented reality future. ... Read more
Why WhatsApp Matters to Advertisers
Marketing
WhatsApp is one of the most rapidly evolving and exciting apps on the market. The platform recently launched several new features for iOS users, such as status search, notification extension, ... Read more
How Instagram Can Win More IGTV Fans
Social media
Instagram’s IGTV feature is off to a slow start. TechCrunch reported recently that IGTV, which allows people to upload lengthy videos in a mobile viewing format, has seen a noticeable ... Read more
Google Ruffles Feathers with Suggested Search
Search
One of Google’s many useful search features is the “users also searched for” suggestion that appears in your search results. When you make a query for, say, car insurance or ... Read more
Facebook Shows Mobile Games More Advertising Love
Social media
It makes sense for Facebook to be paying close attention to mobile gaming, as this industry reportedly generated 40.6 billion dollars in 2017 worldwide. Last year, 42 percent of the ... Read more
