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What’s new and interesting
Consumer Behavior Underscores the Value of Analytics
Analytics
How does an advertiser reach consumers this summer? On the one hand, consumers say they are living more frugally amid inflation. More than half of consumers surveyed by Numerator said ... Read more
Amazon’s Next Frontier: Local Advertising
Amazon
Amazon recently announced for the first time just how big Amazon Ads has become. And the number is very big. As in $31.2 billion. Amazon said in its in 2021 ... Read more
Google Enhanced Conversions for Web: Advertiser Q&A
Google
Google continues to evolve its advertising products for a privacy-first world. One important way is to move businesses to more aggregated measurement solutions as the availability of individual level identifiers ... Read more
Celebrating 15 Years of Growth at True Interactive
Advertising
2022 marks a big milestone: True Interactive celebrates our 15th birthday. We’re now old enough for a learner’s permit to drive a car in Illinois. Our story, and the story ... Read more
Why Google Is Integrating Search and Shopping
Google
Google is as big and influential as ever. But one of the downsides of being big and influential is that Google must fight battles on multiple fronts. We recently blogged ... Read more
Why Snapchat Launched Dynamic Travel Ads
Snapchat
Just in time for a crazy 2022 travel season, Snapchat has introduced Dynamic Travel Ads. This ad unit was developed for airlines, hotels, online travel agencies, and tours. It’s the ... Read more
Why Google Brought Advertising to YouTube Shorts
Google YouTube
During the past several weeks, the marketing world has been buzzing about streaming companies such as Disney+ and Netflix embracing advertising. And this conversation is more than justified. Both businesses ... Read more
