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Snapchat Spotlight: Advertiser Q&A
Social media
When Snapchat launched in-app feature Spotlight in November 2020, the company opted to flex its muscles — and take on short-video-making app TikTok—by making daily disbursements of cash to participating ... Read more
Walmart Asserts Its Leadership in Advertising
Walmart
Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new ... Read more
Google to Expand Phrase Match and Drop Broad Match Modifier
Google
On February 4, Google announced changes intended to help advertisers reach searchers more efficiently and precisely in context of search intent. Within the next few weeks. Google will expand phrase ... Read more
Live Commerce: Advertiser Q&A
Marketing
Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read ... Read more
Google Responds to Apple’s App Tracking Transparency
Google
We recently blogged about a consumer privacy feature being built into iOS14.3, Apple’s latest operating system. As widely reported, under iOS14.3, users of iPhones will now need to agree to ... Read more
The Facebook Spat with Apple: Advertiser Q&A
Facebook
If you operate a business on Facebook, you’ve probably received pop-up notices from Facebook warning you about ominous changes coming because of Apple’s latest operating system update. What’s exactly happening, ... Read more
Why Triller Is a Thriller
Mobile
Have you heard of Triller? The video-making social app has been around since 2015, but only recently has it started to show signs of becoming a genuine rival to TikTok. ... Read more
