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What’s new and interesting
Research Shows That Having a Strong Social Media Presence Pays Off
FacebookMake sure that you stay abreast of the various tools that are constantly made available to businesses to maximize the value of their social media spend.
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How Brands Have Made the Pivot with Nimble Marketing
AdvertisingSome brands have had to adapt their marketing strategies and even their business models to address specific needs or limitations brought about by COVID-19.
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Google’s Shopping Campaigns with Partners: How It Works
GoogleTrue Interactive is ahead of the curve. We’re working with businesses to use Google Shopping campaigns with partners to support their online commerce needs.
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Amazon, Facebook, and Google Earnings: Takeaways for Advertisers
AdvertisingAmazon, Facebook, and Google announced earnings the week of April 27. And the news was better than expected.
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How Brands Are Succeeding with Social Media Advertising
AdvertisingBrands need to tread carefully with advertising on social media during the COVID-19 pandemic, but they can build trust by being mindful of tone.
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How Higher Education Can Adapt Digital Marketing Approaches
MarketingAmid uncertainty, we are sure to see online learning play an even bigger role in higher education.
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How to Adapt B2B Marketing during Turbulent Times
MarketingUse phrases and images that emphasize that you are here for your customer and seek to partner with them during a difficult time.
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