Machine learning can help businesses test the effectiveness of different forms of advertising.
Paid social on the rise. Facebook is king. And Instagram is the crown prince.
It’s never been a better time for advertisers to tap into popular culture to invigorate their brands.
Branded Content Ads is a win-win for both advertisers and influencers, especially micro-influencers.
Apple has been careful to sell augmented reality as an evolutionary tool that will enrich how we live, whether through practical application or content that engages.
The deal isn’t making Amazon bigger, but it will make Amazon smarter.