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What’s new and interesting
Why Instagram Likes Are Disappearing: Advertiser Q&A
Social mediaRemoving Instagram Likes may challenge influencers and brands to bring on their A-games.
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Will Increased Scrutiny Make Google More Transparent?
Advertising GoogleGoogle’s message of “Trust us – we know what we’re doing” just isn’t going over very well.
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3 Ways to Gear up for Black Friday with Online Advertising
Advertising GoogleMaximize the value of Google’s advertising tools to showcase your Black Friday sales and your merchandise.
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Facebook’s Growth Highlights Importance of Messenger
Advertising FacebookBrands embracing tools like Messenger Ads stand to benefit: according to Facebook, 53 percent of users are more likely to make a purchase if they can message you.
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How to Connect with U.S. Hispanics through Online Advertising
AdvertisingBusinesses need to do their homework carefully to connect with Hispanics in authentic ways.
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How Bud Light Turned a World Series Moment into a Marketing Home Run
MarketingIs your marketing team empowered to act quickly when a fleeting, real-time branding opportunity arises?
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How the YouTube Masthead Ad Format Connects with Television Audiences
YouTube
We’ve blogged about the fact that in an era of connected TV, audiences are increasingly watching content that advertisers can’t sponsor — there are no ads on Netflix (yet), for ... Read more
