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Convenience Is King This Holiday Shopping Season
Advertising
This is going to be a different holiday season. Many shoppers will be planning for holidays apart from their extended families and friends as they practice social distancing. And shopping ... Read more
Three Ways Retailers Can Succeed during the 2020 Holiday Shopping Season
RetailThe 2020 holiday shopping season will be unlike any other as people plan amid the reality of social distancing.
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Why Changes to Apple Maps Matter to Online Advertising
AdvertisingApple is a bellwether brand whose influence across the business landscape is incalcualable. When Apple acts, the world is affected.
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Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising
Advertising Amazon Facebook GoogleIf Walmart had an ownership stake in TikTok, Walmart could connect its advertisers with TikTok’s young demographic.
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Advertiser Q&A: Connected TV
AdvertisingA recent study from the Leichtman Research Group estimates that 80 percent of TV homes in the U.S. have at least one connected TV device.
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The Online Opportunity for Higher Education
Google Higher EducationThis is an opportunity for schools to promote their online offerings, whether they are new to the online learning format or a veteran in this department.
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Instagram Reels: A New Way for Brands to Connect with Gen Z
Facebook Social mediaInstagram Reels is a great way to refresh your current Instagram content and stay relevant to Gen Z.
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