Cyber Monday hit $7.9 billion in sales, making it the largest online shopping day of all time in the United States — 19.7 percent increase year-over-year.
One of our clients running showcase shopping ads has seen an 80-percent higher click-through rate over standard shopping ads.
The real competitive advantage this holiday season comes from shipping.
It’s important that businesses transition away from last-click attribution.
Smart shopping provides an efficient way for advertisers to roll up multiple campaigns into one.