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What’s new and interesting
Coming Soon: A $1 Trillion Holiday Shopping Season
Retail
Get ready for a strong holiday shopping season. eMarketer has raised its 2018 holiday shopping forecast, with total retail spending growth expected to be 4.1 percent, up from eMarketer’s previous ... Read more
How to Succeed in Amazon’s World
Amazon
One of the most significant advertising stories of the year is the rise of Amazon as an ad platform. As we discussed on our blog earlier this year, Amazon’s advertising ... Read more
Advertiser Q&A: Amazon Sponsored Ads
Amazon
Amazon is creeping up on Google and Facebook as an online advertising platform. According to eMarketer, Amazon will become the third largest online ad platform in the United States in ... Read more
Why Advertisers Need Bing
Marketing
I know of businesses that consider Microsoft’s Bing search engine to be a “cover-your-bases” alternative to Google. But Bing continues to grow as a strong advertising platform on its own ... Read more
Amazon Gears Up for Holiday Advertising – and So Should You
Analytics
Amazon is testing a new attribution tool as it ramps up its platform for holiday advertising. According to Digiday, Amazon has invited a select number of advertisers to test Amazon ... Read more
How Small and Medium-Sized Businesses Can Thrive on Amazon
Marketing
Amazon wants to play nice with small and medium-sized businesses. The technology giant has launched a new section on its site, Storefronts, designed to promote small and medium-sized businesses in ... Read more
Apple Offers a Glimpse of an Augmented Reality Future
Branding
Apple’s September 12 special event was mostly about hardware product launches, as it usually is. But Apple also reminded us of the company’s commitment to building an augmented reality future. ... Read more
