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2023 Advertising and Marketing Predictions
Advertising
Gather around advertisers, pull up a comfortable chair, and take a look at our advertising and marketing predictions for 2023! We take on some big topics, ranging from the rise ... Read more
How Effective Is TikTok as an Advertising Platform?
TikTok
By Tim Colucci, Taylor Hart, and Bella Schneider TikTok is an advertising juggernaut. The app doubled its ad revenues in 2022 according to an industry estimate. Rivals such as YouTube ... Read more
Would ChatGPT from OpenAI Help or Harm Bing Search?
Search
It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News ... Read more
Lessons from the 2022 Holiday Shopping Season
Retail
How was your holiday sales season? For many retailers, the holiday shopping season felt as close to a return to normal as could be hoped for. This does not mean ... Read more
Three Takeaways from the YouTube/NFL Streaming Deal
YouTube
While all eyes were on Amazon’s streaming deal to broadcast NFL Thursday Night Football, YouTube waltzed in and pulled off an upset. YouTube signed a seven-year deal worth an average ... Read more
Is OpenAI’s ChatGPT a Threat to Google?
Google
Could a chatbot replace Google Search? That’s what a lot of technology watchers are asking since the public release of ChatGPT, a chatbot powered by artificial intelligence. ChatGPT is the ... Read more
Holiday Ads 2022: Whimsy and Imagination
Advertising
In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast ... Read more
