Why the Popularity of Amazon Alexa at CES 2020 Matters to Advertisers

by Taylor Hart Amazon

Encouraging the uptake of voice among consumers helps Amazon position itself as the premier advertising partner for businesses.

How the Streaming Wars Benefit Brands

by Héctor Ariza Advertising

A new survey from the Trade Desk and YouGov indicates that consumers of streaming services are open to advertising in exchange for lower prices.

by Taylor Hart Branding

Voice is moving on from an impersonal utility to an assistant with personality.

by Mark Smith Advertising Marketing

Just because DuckDuckGo protects your privacy, it doesn’t mean DuckDuckGo offers ad-free search results.

by Kurt Anagnostopoulos Advertising

More businesses will feel the heat over consumer privacy.

by Mark Smith Google

Google has many cards to play, and strengthening its advertising services at the local level is a big one.

by Max Petrungaro Marketing

Not only is the classic teenage-boy-gamer stereotype untrue today, but it’s even less accurate when it comes to mobile games.