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What’s new and interesting
How Instagram Is Making It Easier for Brands and Influencers to Collaborate
MobileBranded Content Ads is a win-win for both advertisers and influencers, especially micro-influencers.
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Apple Showcases Its Augmented Reality Tools at WWDC
Marketing MobileApple has been careful to sell augmented reality as an evolutionary tool that will enrich how we live, whether through practical application or content that engages.
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Why the Amazon/Sizmek Deal Matters
Advertising AmazonThe deal isn’t making Amazon bigger, but it will make Amazon smarter.
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How Verizon Media Is Evolving
Advertising
Verizon Media (formerly known as Oath) is enduring a transition. But advertisers, especially business-to-business brands, should keep the company on their radar screens and be ready to act on some ... Read more
YouTube’s Bumper Machine: No Substitute for Creativity
Video
YouTube is helping businesses to capture a person’s attention inside six seconds – which is important at a time when it takes just a few seconds for people to form ... Read more
Google Ramps Up Mobile Advertising with New Features
Advertising Google
Over the next few years, mobile will drive nearly 90 percent of U.S. digital ad spend, according to Forrester. Businesses such as our client Snapfish are using mobile to achieve ... Read more
Are Google’s Automated Bidding Tools a Good Fit for You?
Google
When you let Google do the driving for you, you lose control of the ability to modify a bid as your needs change, and you lose control of any targeting ... Read more
