Nine out of 10 marketers use video as a marketing tool – an all-time high, according to HubSpot. Ninety six percent of marketers — more than at any point in ... Read more
The Big Tech firms continue to change the online advertising landscape with AI. For example, on May 23 at Google’s Marketing Live event, Google announced new ways that the company ... Read more
Google made its strongest commitment to AI to date at its annual developer conference, Google/IO. The company announced a number of changes to its core products as well as new ... Read more
How will search engines such as Google Search and Microsoft Bing generate advertising revenue via conversational AI? This question has been hotly debated ever since Google and Microsoft launched their ... Read more
Roku screensavers are becoming fertile ground for advertising. Roku makes streaming devices that allow users to watch TV shows, movies, and other content from the internet on their TVs. Roku ... Read more
Meta’s ad business is back on the upswing, and AI is a big reason. On April 26, Meta reported its first increase in sales in nearly a year because of ... Read more
The New York Times reported recently that Google is accelerating its efforts to rethink search with AI. For example, Google is using AI to better understand user intent, refine search ... Read more