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What’s new and interesting
Get Ready for LinkedIn Live
Social media
Live, from Sunnyvale, California: it’s LinkedIn Live! LinkedIn is rolling out a new feature that makes it possible for businesses and people to create live content. With LinkedIn Live, members ... Read more
Facebook Shares an Advertising Roadmap for 2019
FacebookFacebook is not only weathering months of data-privacy scandals, it is actually getting stronger
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The Super Bowl Is Over — But the Ads Endure
AdvertisingHow can businesses maximize the lifespan of a Super Bowl ad beyond the big game itself?
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Alexa Stars in Amazon’s 2018 Earnings Announcement
Amazon
Amazon is clearly using its own retail platform to sell more Echo speakers, and more Echo speakers means more people using their voices to find and eventually buy things on ... Read more
Why You Should Strive for Creative Parity with Advertising
Advertising
For the past few years, I’ve discussed on this blog how Super Bowl advertising demonstrates the power of digital video to complement traditional TV advertising. I’ve asserted that you can ... Read more
Why Netflix Might Embrace Advertising
Advertising
Netflix and its boosters are celebrating the company’s first ever Best Picture Oscar nomination for Roma – but the company is also catching fire from investors. Although its fourth-quarter 2018 financial ... Read more
Online Holiday Shopping Season Hits $126 Billion
Retail
Winning the hearts and minds of consumers during the holidays increasingly means having a digital strategy to attract and convert them. According to Adobe Analytics, consumers spent $126 billion online ... Read more
