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Why Big Retailers Are Ramping up Holiday Shopping Promotions – and What Advertisers Should Do
Advertising
It still feels a bit like summer in early October, and retailers are already starting to ramp up their holiday shopping promotions: On September 29, Walmart announced its Top-Rated by ... Read more
Why Google Is Doubling Down on E-Commerce
Advertising Google YouTube
How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product ... Read more
How Retailers Can Prepare for the 2021 Holiday Season
Advertising Retail
Will there be a return to a pre-Covid holiday season? Yes, and no. Shoppers are coming back to stores – so the holiday season will be more omnichannel than it ... Read more
Why Facebook’s Ad Business Will Take a Hit — and What Advertisers Should Do
Apple Facebook Uncategorized
On September 22, Facebook made an unusual announcement well ahead of its third-quarter earnings, which won’t be shared until late October. In a blog post, Facebook indicated that its third-quarter ... Read more
How to Market to Gen X
Advertising Branding
Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — ... Read more
Is the Microsoft Multimedia Ads Format for You?
Advertising Bing Microsoft
Microsoft Advertising recently launched a beta version of a new ad format, Multimedia Ads, that seeks to make ads in search results more visually appealing. This could be a useful ... Read more
Why Discord Matters to Advertisers
Social media Uncategorized
Discord is a free voice, video, and text chat app that’s used by people aged 13 and up to chat and essentially hang out. Initially launched in 2015 as a ... Read more
