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What’s new and interesting
CES 2019 Reminds Advertisers about the Power of Voice
Marketing
In 2019, more than 74 million Americans will own smart speakers, up 15 percent from 2018. So it’s no surprise that the annual CES, occurring this week, has been showcasing ... Read more
Snapchat: The End Might Be Near
Social media
Unless Snapchat figures out a new game plan to create proprietary features and experiences, 2019 will be the end of the popular photo-sharing app. The stock of its parent company, ... Read more
Get Ready for AI Everywhere
Artificial Intelligence
In 2019, artificial intelligence (AI) will make digital advertising more targeted, thanks in part to the efforts of Google. But marketers will need to invest more time and effort to ... Read more
A Reckoning for Facebook and Mark Zuckerberg?
Facebook
One year ago, I predicted that Facebook could be facing a tough year due to the steady decline in users and the admission by former Facebook executives that the social ... Read more
Advertiser Q&A: Google Product Feed Optimization
Google
In recent weeks, I have been blogging about tools such as showcase shopping ads that help advertisers succeed on Google. I would be remiss if I did not also touch ... Read more
Advertiser Q&A: Amazon Video Ads
Amazon
Earlier this year, advertisers complained in a Digiday article that Amazon lacked a robust video ad platform, which made Amazon less attractive to Facebook and Google as an ad platform. ... Read more
Online Retailers Are Winning Big This Holiday Season
RetailCyber Monday hit $7.9 billion in sales, making it the largest online shopping day of all time in the United States — 19.7 percent increase year-over-year.
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