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What’s new and interesting
The Key to a Successful Holiday Season: Shipping
RetailThe real competitive advantage this holiday season comes from shipping.
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Four Alternatives to Last-Click Attribution
Attribution ModelingIt’s important that businesses transition away from last-click attribution.
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Why Google Smart Shopping Is a Boon for Retailers
GoogleSmart shopping provides an efficient way for advertisers to roll up multiple campaigns into one.
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Google Broadens Exact Match: What You Need to Know
GoogleBusinesses should be able to reach more people with the redefinition of exact match.
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Advertiser Q&A: Bing LinkedIn Profile Targeting
BingLinkedIn profile targeting is ideal for any business-to-business company.
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Google Responsive Ads: What You Need to Know
GoogleThese formats are exciting because they capitalize on machine learning to scale your advertising content.
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Advertiser Q&A: Amazon Display Ads
Amazon
All eyes are on Amazon this holiday season, with eight out of 10 shoppers planning to search Amazon for holiday deals. In September, Amazon organized all its advertising tools under ... Read more
