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No More Shopping Stampedes: How Black Friday Is Changing
Retail
Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in ... Read more
How Adjusting Your Facebook Ad Objectives Can Deliver More Conversions
FacebookTaking a fresh approach to choosing Facebook ad objectives can make Facebook ads more effective.
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Facebook Lifts “20 Percent Rule” with Ads – but Should You?
FacebookPeople are more likely to pause their news feed and explore your ad when you lead with visually arresting content.
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How Google’s New Ground Rules for Search Term Reporting Affect Advertisers
GoogleThe change means that advertisers and their agency partners cannot see all the search terms that match their keywords.
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Convenience Is King This Holiday Shopping Season
Advertising
This is going to be a different holiday season. Many shoppers will be planning for holidays apart from their extended families and friends as they practice social distancing. And shopping ... Read more
Three Ways Retailers Can Succeed during the 2020 Holiday Shopping Season
RetailThe 2020 holiday shopping season will be unlike any other as people plan amid the reality of social distancing.
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Why Changes to Apple Maps Matter to Online Advertising
AdvertisingApple is a bellwether brand whose influence across the business landscape is incalcualable. When Apple acts, the world is affected.
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