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What’s new and interesting
Why Procter & Gamble Is Succeeding (Hint: Advertising!)
Advertising
Procter & Gamble has exploded analyst predictions for the company’s just-concluded fiscal first quarter. Organic sales are up to $19.3 billion, a jump of nine percent; net earnings have risen ... Read more
Why Pinterest Matters to Advertisers
Social media
During a tough pandemic year, the image-sharing and social media service Pinterest rebounded mightily. According to cnbc.com, shares of Pinterest surged in trading late in October, closing up nearly 27 ... Read more
Why Businesses Need to Step up Their Digital Advertising in 2021
Advertising
When COVID-19 first took hold in 2020 and the world entered a time of seismic change and uncertainty, we urged businesses to stay in the ring with a strong digital ... Read more
The Consumer Privacy Rights Act: Advertiser Q&A
AdvertisingIf a California resident can access your website, compliance is required.
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Three Reasons Why Snapchat Is Back
Social media
Snapchat has come roaring back. Its parent company, Snap Inc., was once on the verge of collapse, but recently it posted stronger-than-expected quarterly earnings: according to a FactSet poll, while ... Read more
The Google Anti-Trust Lawsuit: Advertiser Q&A
Google
On October 20, the Justice Department filed a long-anticipated anti-trust lawsuit against Google. The lawsuit alleges that Google is “unlawfully maintaining monopolies in the markets for general search services, search ... Read more
No More Shopping Stampedes: How Black Friday Is Changing
Retail
Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in ... Read more
