Google continues to launch new features and tools such as artificial intelligence to help advertisers launch smarter, more targeted campaigns.
Digital advertising is not only growing, it’s becoming ever more mainstream.
Gen Z is different from any other generation because of one simple fact: they are true digital natives.
Most people who search for content from Google find what they want from the search engine results page and don’t bother to click through to a website for more information.
Recent data shows that businesses need to pay closer attention to voice search and the impact it can have on advertising and organic content.