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Jun 10
Google Veo 3: The Next Frontier in AI Video
The marketing world is abuzz with the arrival of Google Veo 3, an AI video generator that’s already making headlines for its jaw-dropping realism and creative flexibility. Marketers and advertisers…
Written by Bella Schneider
Jun 05
How the Apple/Epic Games Ruling Affects Developers and Brands
The mobile app world just experienced a seismic shift. In a move that’s sending shockwaves through the tech and business communities, Apple has been forced by the courts to open…
Written by Tim Colucci
May 21
Rethinking Digital Advertising for Google’s AI Mode and Beyond
Google is rebuilding search from the ground up, and advertisers need to be ready for more than just another algorithm update. At I/O 2025, the company unveiled AI Mode, a…
Written by Mark Smith
May 10
How Economic Uncertainty Influences Ad Messaging
In 2025, brands are navigating one of the most complex advertising environments in recent memory. A wave of U.S. import tariffs has dampened consumer sentiment. At the same time, persistent…
Written by Mark Smith
May 01
The Rise of Zero-Click AI Search: What Advertisers Need to Know
The Zero-Click phenomenon is back—and this time, it’s powered by AI. Marketers have been talking about zero-click search for years. Originally, it referred to the growing number of Google searches…
Written by Tim Colucci
Jan 30
The Advertising Playbook: Lessons from Netflix’s Subscriber Surge
Netflix’s recent quarterly earnings report has sent ripples through the streaming industry. In the fourth quarter of 2024, Netflix added 18.9 million new subscribers, exceeding analyst expectations and elevating its…
Written by Tim Colucci
Jan 28
Advertising on TikTok: To Pause or Not to Pause?
The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld…
Written by Mark Smith
Jan 16
2025 Advertising and Marketing Predictions
The advertising and marketing industry stands at the crossroads of change once again. As AI continues to redefine the way businesses interact with consumers, the landscape will be shaped by…
Written by Kurt Anagnostopoulos
Jan 08
The New Meta Content Policy: Actions for Advertisers
Well, life in the Meta universe just got a lot more interesting. Just as Meta is gearing up to roll out advertising on Threads, Mark Zuckerberg announced sweeping changes to…
Written by Taylor Hart
Jan 03
Netflix NFL Christmas Gameday: A Connected TV Touchdown
Advertisers are flocking to live sporting events on connected TV streaming platforms such as Amazon, Netflix, Peacock, and YouTube. In fact, 90% of advertisers plan to maintain or increase their…
Written by Tim Colucci
Dec 18
Reddit Ads: A Closer Look
The proliferation of digital ad platforms is the talk of the advertising world. Businesses are responding to platforms that cater to different audience segments and offer alternative formats and pricing…
Written by Amanda Drendel
Dec 09
Why the Comcast Spinoff Matters to Connected TV Advertising
One of the bigger stories about connected TV in 2024 broke in late November just days before most advertisers were anticipating Thanksgiving weekend. Comcast, for decades synonymous with the dominance…
Written by Tim Colucci