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What’s new and interesting
Instagram Creates Its Own Customer Journey with Checkout
Social mediaThe launch of checkout positions Instagram against Amazon as a platform for searching and shopping.
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Instagram Explodes as an Influencer Outreach Platform
Marketing Social mediaSeven out of 10 Instagram users come to the app to interact with celebrities, and 68 percent visit Instagram to interact with influencers.
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LinkedIn Gets More Targeted
Advertising
LinkedIn is getting more serious about being a platform for sharing more targeted paid and organic content. I recently blogged about a major step forward for the 610-million strong business-to-business ... Read more
Advertising Powers Google’s Future
Google
In recent weeks, we have seen a flurry of earnings announcements from the major digital advertising platforms, including the big three: Amazon, Facebook, and Google. Together these companies account for ... Read more
Google Sunsets Average Position: What Advertisers Should Do
Google
In September, Google will sunset one of the oldest Google Ad metrics, average position. Average position has traditionally helped businesses understand how high their ads rank above organic results in ... Read more
YouTube Fights to Keep Its Platform Safe
VideoYouTube once again finds itself in hot water.
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Get Ready for LinkedIn Live
Social media
Live, from Sunnyvale, California: it’s LinkedIn Live! LinkedIn is rolling out a new feature that makes it possible for businesses and people to create live content. With LinkedIn Live, members ... Read more
