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What’s new and interesting
Three Business Lessons Learned from the COVID-19 Pandemic
Advertising
One year ago, could you have predicted that our economy would come roaring back and that more than half of the U.S. adult population would be vaccinated against COVID-19? I ... Read more
Why In-Game Ads Are Popular
Advertising
In-game ads are hot! According to a new study conducted by The Drum/YouGov, 37 percent of mobile gamers say that in-game ads have predisposed them to make a purchase during ... Read more
Apple Announces New Privacy Features
Apple
Apple has once again made some moves to make the internet more private. At its 2021 Worldwide Developers Conference (WWDC), Apple announced new features intended to give consumers more control ... Read more
Why Streaming Companies Are Embracing Ads
Advertising
Amazon got all the headlines with the news of its $8.45 billion acquisition of MGM on May 26. But days earlier, HBO Max made an announcement with equally big ramifications ... Read more
Walgreens Doubles Down on Its Advertising Business
Advertising
In December 2020, Walgreens launched its own advertising business, Walgreens Advertising Group, wag. Now Walgreens is doubling down on advertising by expanding wag’s capabilities into over-the-top (OTT) services, connected TV ... Read more
Why the Google Ad Juggernaut Is Back
Google
Google’s advertising business has come roaring back. In 2020, Google found itself to be in the unusual position of seeing a downturn in its advertising revenue for the first time ... Read more
Five Lessons From the 2021 Ad Spending Surge
Advertising
Ad spending is surging. As reported in The Wall Street Journal, U.S. companies are expected to spend 15 percent more on advertising in 2021 year than they did in 2020. ... Read more
