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What’s new and interesting
Google Broadens Exact Match: What You Need to Know
GoogleBusinesses should be able to reach more people with the redefinition of exact match.
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Advertiser Q&A: Bing LinkedIn Profile Targeting
BingLinkedIn profile targeting is ideal for any business-to-business company.
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Google Responsive Ads: What You Need to Know
GoogleThese formats are exciting because they capitalize on machine learning to scale your advertising content.
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Advertiser Q&A: Amazon Display Ads
Amazon
All eyes are on Amazon this holiday season, with eight out of 10 shoppers planning to search Amazon for holiday deals. In September, Amazon organized all its advertising tools under ... Read more
Coming Soon: A $1 Trillion Holiday Shopping Season
Retail
Get ready for a strong holiday shopping season. eMarketer has raised its 2018 holiday shopping forecast, with total retail spending growth expected to be 4.1 percent, up from eMarketer’s previous ... Read more
How to Succeed in Amazon’s World
Amazon
One of the most significant advertising stories of the year is the rise of Amazon as an ad platform. As we discussed on our blog earlier this year, Amazon’s advertising ... Read more
Advertiser Q&A: Amazon Sponsored Ads
Amazon
Amazon is creeping up on Google and Facebook as an online advertising platform. According to eMarketer, Amazon will become the third largest online ad platform in the United States in ... Read more
