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What’s new and interesting
Why Twitter Spaces Matters to Brands
Social media
Social audio is here. In an era of social isolation brought on by the constraints of Covid-19 living, the sound of the human voice has become a profound balm. And ... Read more
Why Amazon and Facebook Are Catching up to Google
Advertising Amazon Facebook Google
The race to lead the online advertising market is getting tighter. According to a new report from eMarketer, Amazon Advertising and Facebook are catching up to Google’s share of the ... Read more
Why YouTube Shorts Matters to Brands
YouTube
TikTok has another challenger. As we’ve blogged, apps like Snapchat are creating their own short-video-making platforms in a bid to carve out space in an increasingly crowded field. Now Google’s ... Read more
Why the Rise in Zero-Click Searches Matters – to You and Google
Google Search
Google has become so powerful that it’s the subject of anti-trust lawsuits at the federal and state levels. That’s probably one reason why Google is feeling a bit touchy about ... Read more
Google Unlocks First-Party Data for Publishers
Google
Google continues to nudge businesses away from using third-party cookies to personalize ads and toward the management of first-party data. On March 11, Google announced some product developments intended to ... Read more
Brands Killing It with Social Commerce
Social media
As we’ve blogged, social commerce is gaining traction as a way to bring attention, and sales, to brands. Although social commerce is still in the early stages of real growth, ... Read more
Google Rejects Alternatives to Cookie Tracking: Advertiser Q&A
Google
Google recently made another major announcement in its quest to usher in a cookie-less world. Recall that in January 2020, Google said it was going to phase out third-party cookies ... Read more
