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Cyber Week 2023: Lessons Learned
Uncategorized
The numbers are in: Cyber Week 2023 exceeded expectations. Adobe Analytics, the authority on Cyber Week retail spending, has reported the following: Online consumer spending increased 7.8 percent. Sales on ... Read more
Meta Announces New Generative AI Tools for Facebook and Instagram
Facebook Instagram Meta Social media
The popularity of generative AI is rapidly changing how businesses and their agency partners create and develop content ranging from videos to images for paid and organic media. Big Tech ... Read more
How Walmart Connect Is Challenging Amazon Ads
Walmart
The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their ... Read more
What Happened to Threads?
Threads
A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of ... Read more
YouTube Rebounds with Connected TV Ad Spend
YouTube
The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a ... Read more
Brands Succeeding on Twitch: Unlocking Marketing Potential
Twitch
Twitch is well known for livestreaming gaming content, but it’s also an incredibly fertile platform for businesses to create stronger connections with their own fans as Starbucks and Lexus demonstrate. ... Read more
Why Barbie Is a Connected TV Star
Connected TV
I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the ... Read more
