Retail Media
We help our clients drive growth across retail media platforms like Amazon, Walmart, Wayfair, Instacart and others. We utilize our search and product marketing expertise to help drive results beyond mainstream search engines.
True Interactive’s approach to retail media includes:
Integrated search strategies
Expand reach and create more opportunities to influence buyers by incorporating non-traditional platforms with traditional engines.
Monitor retail results
Prioritize budgets to drive the most revenue through understanding a products’ profitability and their ability for growth and scale.
Analyze omni-channel insights
Create a smart spend mix by comparing and correlating cross-channel impacts to grow your business where it’s making the biggest difference.
Amazon Ads Services
Roughly half of online shoppers start and end their product searches on Amazon, so it’s more important than ever to have a strategic plan in place to capture those retail dollars. We operate in an agile fashion – creating campaigns and adjusting them as needed based on our real-time analytics. Our Amazon Ads services include:
Complete management of amazon ads products
Our services include Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and more. We elevate your product inventory when people search on Amazon with intent to buy.
Strategic planning & campaign management
We will ensure that your Amazon Ad campaigns deliver the best possible results. Our services include a complete audit of your approach in addition to:
- Management of keyword bids including budgeting and adjusting as needed with dynamic, machine learning bidding.
- Retargeting on Amazon and across the Amazon network of websites to personalize content for shoppers active on the site.
Testing & reporting
We believe that ongoing testing of your campaigns, keywords, and products produce the best results possible and we’ll continue optimizing on performance for your business. Automated performance reporting with data updated every day.
Walmart Connect
Walmart Connect is a retail media platform that offers our clients an opportunity to reach Walmart shoppers online in the app and across its brick-and-mortar locations.
True Interactive offers the following services to businesses looking to advertise on Walmart Connect:
Complete management of walmart ad products
This includes Sponsored Products Ads and more. We elevate your product inventory when people search on Walmart.com and the Walmart marketplace with intent to buy.
Strategic Planning & Campaign management
We’ll ensure your use of Walmart advertising meets your highest-priority needs. Our services include a complete audit of your approach. And we can work with your merchandising team to analyze the impact of paid media on sales. Campaign management also includes:
- Management of keyword bids including budgeting and adjusting as needed with dynamic, machine learning bidding.
- Retargeting on Walmart and beyond to personalize content for shoppers active on the site.
Testing & Reporting
A/B testing of your campaigns, keywords, products to produce the best results possible and continue optimizing on performance for your business. Automated performance reporting with data updated every day.