The digital digest.

Jul 21

OpenAI’s Browser Is Coming: What Advertisers Need to Know

OpenAI is preparing to launch a standalone, AI-powered web browser. And advertisers should pay close attention. This move, which follows OpenAI’s launch of ChatGPT Search and its Operator agent, signals…
Written by Morgan Reilly

Jul 11

How to Advertise on Reddit

Reddit’s reputation as the front page of the internet is well earned: Reddit is a powerhouse for authentic engagement and niche targeting. Yet, for marketers accustomed to Facebook, Instagram, or…
Written by Bella Schneider

Jul 07

Five Ways AI Can Improve Your Advertising

AI should not manage your advertising for you. Full stop. But that doesn’t mean you should ignore AI. Used wisely, AI can improve the way you plan and execute digital…
Written by Kurt Anagnostopoulos

Jun 15

Should You Let AI Handle Your Advertising?

Meta recently announced that by 2026, it will be able to handle all online advertising for its clients, lock, stock and barrel, from ideation to campaign management. Meanwhile, Amazon and…
Written by Kurt Anagnostopoulos

Jun 10

Google Veo 3: The Next Frontier in AI Video

The marketing world is abuzz with the arrival of Google Veo 3, an AI video generator that’s already making headlines for its jaw-dropping realism and creative flexibility. Marketers and advertisers…
Written by Bella Schneider

Jun 05

How the Apple/Epic Games Ruling Affects Developers and Brands

The mobile app world just experienced a seismic shift. In a move that’s sending shockwaves through the tech and business communities, Apple has been forced by the courts to open…
Written by Tim Colucci

May 21

Rethinking Digital Advertising for Google’s AI Mode and Beyond

Google is rebuilding search from the ground up, and advertisers need to be ready for more than just another algorithm update. At I/O 2025, the company unveiled AI Mode, a…
Written by Mark Smith

May 10

How Economic Uncertainty Influences Ad Messaging

In 2025, brands are navigating one of the most complex advertising environments in recent memory. A wave of U.S. import tariffs has dampened consumer sentiment. At the same time, persistent…
Written by Mark Smith

May 01

The Rise of Zero-Click AI Search: What Advertisers Need to Know

The Zero-Click phenomenon is back—and this time, it’s powered by AI. Marketers have been talking about zero-click search for years. Originally, it referred to the growing number of Google searches…
Written by Tim Colucci

Jan 30

The Advertising Playbook: Lessons from Netflix’s Subscriber Surge

Netflix’s recent quarterly earnings report has sent ripples through the streaming industry. In the fourth quarter of 2024, Netflix added 18.9 million new subscribers, exceeding analyst expectations and elevating its…
Written by Tim Colucci

Jan 28

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld…
Written by Mark Smith

Jan 16

2025 Advertising and Marketing Predictions

The advertising and marketing industry stands at the crossroads of change once again. As AI continues to redefine the way businesses interact with consumers, the landscape will be shaped by…
Written by Kurt Anagnostopoulos