The digital digest.
Nov 03
Google Is Bringing More Ads to AI Search. What Should Advertisers Do?
Google has a problem with AI search. More people are using it, but Google is making less money from those searches than from traditional search advertising. During its third-quarter 2026…
Written by Kurt Anagnostopoulos
Oct 18
OpenAI Is Bringing a New Kind of Visual Advertising to ChatGPT
If you use ChatGPT to do visual searches (as I do), you might find a new form of ChatGPT ads joining the chat. On October 5, OpenAI announced plans to…
Written by Morgan Reilly
Oct 11
How Meta’s Muse AI Agent Could Change Digital Advertising
Meta’s new Muse AI agent can shop for you. Give it something to find, and Muse can search retailers, compare the options, and complete a purchase with your approval. Agentic…
Written by Jessica Leibfritz
Oct 01
Why Your Paid Media Budget Is Allocated to Last Month’s Performance
Last year, advertisers cut Google Shopping spend by 20% while conversion rates on that channel improved by 40%. Why would advertisers pull money out of a channel that was getting…
Written by Mark Smith
Sep 24
Why Amazon Is Bringing Advertisers to ChatGPT
Amazon has struck a deal with OpenAI that lets advertisers buy ads in ChatGPT through Amazon’s advertising platform. As a result, Amazon becomes another door into ChatGPT’s audience for its…
Written by Tim Colucci
Sep 15
Anomaly and Trend Detection Catch Paid Media Problems Before They Cost You
Paid media performance problems are often caught by a weekly report, but a report published after the fact is less effective if a campaign has been running at reduced performance…
Written by Mark Smith
Aug 18
YouTube Changes the Value of a View
Beginning August 24, YouTube will change how it counts public views across its platform. A view will count as soon as a video begins to play, starting with the first…
Written by Tim Colucci
Aug 17
TikTok Is Turning Sports into a Stronger Advertising Opportunity
TikTok built its popularity by becoming a place where culture happens, from viral songs and creator trends to fashion, entertainment, and sports. TikTok is turning that influence into a more…
Written by Kaylee Sherman
Aug 07
Amazon Is Building Something Much Bigger Than a Retail Media Network
Amazon’s advertising business grew 26% year over year during the second quarter of 2026, reaching $19.8 billion in revenue and growing faster than the company’s overall business. The results reflect…
Written by Tim Colucci
Aug 06
What CMOs Need to Know About AI Costs and Agency Accountability
Earlier this year, one company ran up a $500 million AI bill in a single month after management forgot to set a usage cap. Uber burned through its entire 2026…
Written by Mark Smith
Jul 17
How and Why Netflix Is Doubling Down on Advertising
Netflix’s latest quarterly earnings report showed revenue up 13% year over year, while the hours subscribers actually spent watching grew just 2%, to more than 97 billion hours in the…
Written by Tim Colucci
Jul 08
We Built an AI Platform. Our Clients Get the Results, Not the Bill
Over the past few years, True Interactive have been using AI to deliver more value to our clients, like achieving a 23% revenue lift or a 22% CPA reduction. I…
Written by Mark Smith