TrueIntelligence™
Powered by AI. Guided by Experts. Built by True Interactive. TrueIntelligence is our proprietary AI platform designed to make digital marketing smarter, faster, and more effective. Developed by the team at True Interactive, TrueIntelligence blends automation, predictive analytics, and human expertise to help our clients stay ahead of market shifts and maximize performance across channels.
What is TrueIntelligence?
TrueIntelligence is more than a reporting layer or generic automation tool. With TrueIntelligence, you gain a centralized hub for AI-enhanced decision-making that drives better results with less guesswork. It’s a custom-built system that:
Real-time data
Aggregates real-time data across paid media platforms (Google Ads, Meta, LinkedIn, TikTok, Programmatic, etc.)
Constant evaluation
Identifies trends, anomalies, and opportunities
External monitoring
Predicts campaign performance based on historical, seasonal, and external signals
live Recommendations
Provides actionable recommendations that our team validates and implements
Core Capabilities
Predictive Budget Optimizer
Automatically analyzes spend scenarios and recommends shifts across platforms to improve ROI and respond to seasonal or real-time demand shifts.
Anomaly & Trend Detection
Continuously monitors campaign performance to surface any significant changes (positive or negative), alerting our team and clients in real time.
Creative Intelligence Engine
Evaluates ad creative across platforms and scores it based on engagement, conversion, and fatigue metrics. Suggests messaging and visual updates to maintain high performance.
Centralized Cross-Platform Reporting
All key performance metrics are unified in a custom dashboard powered by Google BigQuery and Klipfolio, allowing clients to track results while our AI layers in analysis and context.
Audience Opportunity Finder
Uses machine learning to evaluate existing audience performance and identify new high-probability targets based on behavioral signals and campaign context.
Human Oversight. Ethical AI.
We believe AI should empower marketers—not replace them. Every recommendation surfaced by TrueIntelligence is reviewed, vetted, and strategically applied by our experts. We also embed guardrails to avoid bias, ensure data integrity, and maintain alignment with your brand voice and business goals.
Why it Matters
Smarter spend
Allocate media budgets based on predictive signals, not just historical norms.
Faster insights
React to trends, creative fatigue, and performance changes in real-time.
deeper understanding
Use AI to see what humans can’t, then rely on our team to apply that insight with precision.
Future-proof strategy
Prepare for the next wave of digital marketing, including AI-native discovery engines and zero-click search.
Real-World Impact
Clients using TrueIntelligence have experienced:
Up to 30% improvement in media efficiency
Faster pivoting during volatile market conditions
Better-performing creative with lower CPA
Earlier detection of underperformance, saving tens of thousands in wasted spend
See TrueIntelligence in Action
Let us show you how TrueIntelligence can elevate your marketing performance. Whether you’re looking to improve efficiency, scale your results, or prepare for the future of AI-driven advertising, our platform and team are ready to help.
Contact us to schedule a demo or request a personalized use case walk-through.