Nuts & Bolts: Close Variant Matching

Each month, we plan to post an installment to our blog that delves into the nitty gritty of paid search.

For our inaugural “Nuts & Bolts” post, I’d like to share our Google AdWords Workshop from earlier this year. Following my recent 3-part series of posts focused on analytics, I feel this topic follows theme. Managing issues such as Close Variant Matching is an excellent reason to plunge into web analytics, gain a better understanding of them and then apply them to sharpen the strategy and execution of your paid search campaigns.