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For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for ecommerce during the holiday season. Raising your Quality Score is one technique for optimizing your spending for higher ad positions. Topics include improving your click-through rate, ensuring the relevancy of your ad copy, keywords and landing pages and building quality history.
