The digital digest.
Dec 18
Reddit Ads: A Closer Look
The proliferation of digital ad platforms is the talk of the advertising world. Businesses are responding to platforms that cater to different audience segments and offer alternative formats and pricing…
Written by Amanda Drendel
Dec 09
Why the Comcast Spinoff Matters to Connected TV Advertising
One of the bigger stories about connected TV in 2024 broke in late November just days before most advertisers were anticipating Thanksgiving weekend. Comcast, for decades synonymous with the dominance…
Written by Tim Colucci
Dec 06
TikTok Is Running out of Time: What Advertisers Should Do
One of the biggest stories in marketing heated up on December 6. A federal appeals court in Washington, D.C., upheld a law that could lead to the banning of TikTok…
Written by Mark Smith
Dec 05
How Generative AI Improves Customer Segmentation
Customer segmentation has long been a cornerstone of effective marketing, but generative AI is redefining its potential by unlocking deeper insights and enabling more precise targeting. This is especially true…
Written by Mark Smith
Nov 21
A Google Breakup?: What Happens Next
The U.S. Department of Justice (DOJ) has spoken: it’s time to break up Google. On November 20, the DOJ, along with several states, formally proposed remedies to address Google’s monopoly…
Written by Mark Smith
Nov 18
Perplexity Embraces Ads and eCommerce
If you’ve been talking about the future of search advertising with your colleagues, the name Perplexity has probably been coming up a lot lately. Backed by Jeff Bezos, Perplexity is…
Written by Tim Colucci
Nov 13
How to Navigate AI Agents in Advertising
As advertisers adapt to generative AI, they now face a new, rapidly evolving AI-driven disruption: autonomous AI agents. AI agents go beyond automation—they manage tasks independently, requiring minimal human oversight.…
Written by Amanda Drendel
Nov 06
YouTube’s First Position Ads: Benefits, Caveats, and Tips
Not every development in Google’s advertising repertoire entails a huge leap forward with AI. A case in point is YouTube expanding its First Position ad offering. This allows advertisers to…
Written by Max Petrungaro
Nov 01
Google’s Bidding Exploration: A Game Changer or Budget Buster?
Google is trying to defend its leadership of search advertising by innovating with AI. The latest example, Bidding Exploration, is designed to help advertisers use AI to find advertisers find…
Written by Morgan Reilly
Oct 22
Evaluating the Netflix Advertising Juggernaut
Netflix continues to roar back after suffering a bruising decline in its market value two years ago. Its stock is trading at an all-time high following its latest quarterly earnings…
Written by Tim Colucci
Oct 14
How SearchGPT Could Change Search Advertising
How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that…
Written by Taylor Hart
Oct 08
Google Integrates Ads into AI Overviews: A New Era for Search Advertising
Google has officially rolled out ads integrated into its AI Overviews. This significant move underscores Google’s effort to maintain its dominance in search advertising amid mounting challenges. While AI has…
Written by Héctor Ariza