SPOTLIGHT: Becoming a Digital Advertising Champion

Do you remember anyone who won an Olympic gold medal? Of course you do. Depending on your age, you might recall Bruce (now Caitlyn) Jenner (decathlon 1976), Joan Benoit Samuelson (1st women’s marathon, 1984), the Dream Team (USA men’s basketball 1992) or Usain Bolt...

Prepping for the Digital Advertising Race

For my last couple of posts, I’ve drawn parallels between the “The Greatest Spectacle in Racing” – the Indianapolis 500 – and the current state of digital advertising because recent changes to Google’s Search Engine Results Page (SERP) have made competing for space a...

Vetting Competitors in the Digital Advertising Race

In my last post, I drew parallels between the “The Greatest Spectacle in Racing” – the Indianapolis 500 – and the current state of digital advertising because recent changes to Google’s Search Engine Results Page (SERP) have made competing for space a more rigorous...

Racing for the Win in Digital Advertising

The month of May ends with “The Greatest Spectacle in Racing” – the Indianapolis 500. This year marks the 100th running of the race, and the race organizers have spent considerable time and money updating the facility, which is the largest sporting venue in the world....