How Will Google’s AI Push in Search Hurt Publishers?

How Will Google’s AI Push in Search Hurt Publishers?

Google is injecting even more AI into search, but not all publishers are celebrating. Why? Shouldn’t businesses in Google’s vast ecosystem applaud the search giant for staying up to date with the times? Well, not if Google’s adoption of AI hurts them. And publishers...
Will TikTok Get Banned?: Advertiser Q&A

Will TikTok Get Banned?: Advertiser Q&A

How could it be that TikTok, one of the world’s fastest rising apps – a mover of culture and favorite obsession of 1 billion people around the world – could face extinction in the United States? Well, if a TikTok ban could happen in India, the world’s largest...
Google Accelerates AI-Driven Search

Google Accelerates AI-Driven Search

The New York Times reported recently that Google is accelerating its efforts to rethink search with AI. For example, Google is using AI to better understand user intent, refine search queries, and deliver highly relevant results. And as we have blogged, Google...
True Interactive Named a 2023 Google Premier Partner

True Interactive Named a 2023 Google Premier Partner

One of the ways True Interactive advocates for our clients is by forming strong relationships with the leading ad tech companies in the world. And Google is certainly one of them. Google commands the largest share of the online advertising market. The company...
Is Search Ready for Conversational AI?

Is Search Ready for Conversational AI?

The brave new world of AI-powered search has hit a speed bump. During the week of February 6, both Google and Microsoft announced they were developing new search capabilities that incorporate conversational AI, or chatbots that answer searchers’ queries with detailed,...