How Google Is Changing Search

How Google Is Changing Search

The traditional search query continues to morph into a full conversation, and not aways with a person. Announcements at Google I/O 2026 reflect a major dual change in how people discover information across the Google universe: The core interface has been rebuilt to...
Google’s AI Overviews Are Taking Hold

Google’s AI Overviews Are Taking Hold

For more than two decades, Google has remained the dominant force in search even as rivals, regulatory challenges, and new technologies have emerged. Today, the company faces perhaps its most transformative shift yet: the rise of AI-powered assistants and generative...
How Economic Uncertainty Influences Ad Messaging

How Economic Uncertainty Influences Ad Messaging

In 2025, brands are navigating one of the most complex advertising environments in recent memory. A wave of U.S. import tariffs has dampened consumer sentiment. At the same time, persistent economic uncertainty is forcing brands to rethink how they communicate....
Advertising on TikTok: To Pause or Not to Pause?

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld a law requiring ByteDance, TikTok’s Chinese parent company, to...