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Why Mom’s Advice Applies to Video Marketing

by Mark Smith | Dec 9, 2015 | Analytics, Attribution Modeling, Video

Moms love to toss out quips to keep their kids in line. Funny thing is many of them apply to marketers just as much as to children. (And let’s not read too much into that!) One Mom-ism you’ve probably heard is “It’s not that I don’t trust you, it’s...

Taking Measure of Paid Video Search

by Mark Smith | Dec 2, 2015 | Analytics, Attribution Modeling, Video

Video is rapidly becoming the preferred method for consuming content on the Internet. From Netflix to Facebook to the video “granddaddy” YouTube, video already accounts for 64 percent of all Web traffic, and that figure is expected to rise to 80% by 2019. Video...

When It Comes to Paid Video Search, Listen to Mom

by Mark Smith | Nov 24, 2015 | Analytics, Attribution Modeling, Video

By now you’ve probably heard the declaration that 2015 is the “year of video marketing.” The pundits declared it, the headlines have screamed and the actual numbers are certainly making a good case for it. Of course, all this talk is making marketers nervous as they...

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