Walt Disney Pictures is the film production and distribution company and subsidiary of Walt Disney Studios, a division of Disney Entertainment. Sine 2012, True Interactive managed the execution of marketing campaigns aligned with every movie Disney release.


increase in title management


increase in campaign ticket sales


Disney Theatrical & Home Theater was struggling with how to efficiently market the large number of releases and needed a way to streamline their digital campaign creation and management while improving consistency and performance to their campaigns.


  • Increased title management (# of titles releases) 216%.
  • Quadrupled campaign ticket sales.
  • Increased DVD/digital purchases 86%.


True Interactive created automated templates for a streamlined, repeatable process to build campaigns, keywords, ads with targeting across paid search, shopping, YouTube and Amazon platforms.

Extended the process beyond theatrical releases to home theater, Disney+ releases and TV titles.

Shifted goals from pure brand awareness to ticket sales, DVD/digital purchases and streaming subscriptions.