Walt Disney Pictures is the film production and distribution company and subsidiary of Walt Disney Studios, a division of Disney Entertainment. Sine 2012, True Interactive managed the execution of marketing campaigns aligned with every movie Disney release.

216%

increase in title management

400%

increase in campaign ticket sales
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Challenge

Disney Theatrical & Home Theater was struggling with how to efficiently market the large number of releases and needed a way to streamline their digital campaign creation and management while improving consistency and performance to their campaigns.

Results

  • Increased title management (# of titles releases) 216%.
  • Quadrupled campaign ticket sales.
  • Increased DVD/digital purchases 86%.

Solution

True Interactive created automated templates for a streamlined, repeatable process to build campaigns, keywords, ads with targeting across paid search, shopping, YouTube and Amazon platforms.

Extended the process beyond theatrical releases to home theater, Disney+ releases and TV titles.

Shifted goals from pure brand awareness to ticket sales, DVD/digital purchases and streaming subscriptions.