True Interactive was hired to attract digital creators and influencers who needed a turnkey solution to run their online communities/groups. These creators needed solutions such as app development, website creation tools and the ability to develop and sell content (via classes, webinars, etc.) with monthly subscriptions packages.
- Digital marketing efforts increased creator platform plans (or paid subscribers) 207 percent year over year.
- Increased Mighty Pro user memberships (highest revenue generating product) by 125 percent year over year.
The most important aspect was understanding the unique audience of digital creators.
True Interactive launched all new paid search campaigns on Google and Microsoft Ads to carefully target prospective customers based on their wants, needs, and digital habits.
We targeted very industry-specific, high intent keywords that aligned with the needs of a digital creator. Audiences were very granular both for prospecting and remarketing campaigns.
We launched YouTube campaigns that capitalized on its ability to attract prospects at the top of the sales funnel with tactics such as pre-roll advertisements focused on the target audience.
Social media campaigns were developed for Facebook, Twitter and TikTok to reach prospects in more passive social environments where search intent is less of a factor.