Connected TV (CTV)
We do all the heavy lifting to make your brand more powerful with connected TV (CTV).
The vast majority of homes in the United States use at least one connected TV device, creating a huge addressable audience. But advertisers need help finding this increasingly fragmented audience that consumes content across multiple devices and channels.
We can help.
Our services include:
- Media strategy and planning. We do everything from researching the most high-impact demographic to finding the right connected TV ad placements to reach them.
- Ad campaign management including scheduling ad placements at the optimal time and season.
- Experience working with connected TV providers such as Verizon, Amazon, and Google to place ads with the best pricing available.
- A deep knowledge of connected TV ad formats such as YouTube Masthead for TV.
- Experience and insight into the entire connected TV digital ecosystem, including over-the-top (OTT) TV streaming services and connected TV devices.
- Automated performance reporting with data updated every day, including impressions, CPMs, conversions, and more.