Search Engine Marketing
Drive traffic and increase sales through paid search advertising
When you pay to advertise on search engines, nothing matters more than ROI. Our approach to paid search integrates proven practices with innovative techniques driven by the ever changing paid search landscape. Your campaigns are under constant vigilance and our hands-on, iterative process considers and tests every nuance to optimize campaign performance. Steps we take to ensure the best possible results:
Our first step is a comprehensive 50 point audit designed to uncover opportunities that will drive improved performance. We will share our findings with you and deliver a plan that will improve your ROI by implementing creative and aggressive strategies.
Our keyword research process is exhaustive and comprehensive. We uncover and evaluate every possible relevant search term. Once we build or rebuild your keywords we utilize a surgical approach to keyword match types that is unlike that of any other agency. This approach maximizes quality score, cost and conversion rates.
We make sure you know how your competitors are using paid search, and use the intelligence to run a more effective search campaign for you.
Continuous testing of ad copy helps drive quality traffic and lowest cost conversions. We compare ad copy performance to identify the best, then develop new creative to try to beat the control.
We devise an approach to make your marketing budget more efficient by targeting ads to specific locations, time of day, income-levels, gender, and other factors.
We ensure that all of your programs track the appropriate conversion activities such as a sale or a lead. We will use this information to optimize your programs and we’ll openly share the conversion results.
We manage your campaigns with results in mind. To do this, we may change bids or budgets, add new keywords, test ad copy, add negative keywords or monitor your competitors. We will be very engaged with your account and will always seek new ways to improve results.