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True Interactive is a digital marketing agency built on transparency. Our only goal is to improve the effectiveness of every dollar you invest in SEM. We stand apart because we enable clients to see everything we’re doing behind the scenes to produce exceptional results, time and again.
This philosophy begins with a free comprehensive audit of your current SEM program. We examine as many as 50 elements of your campaigns, pulling back the curtain to uncover exactly what is and isn’t working for you. We point out best practices you may be following, and we let you know of areas in which we feel opportunity has been maximized. We also deliver actionable recommendations to improve ROI based on the findings.
Why give it away for free? Because it offers a clear view into what it’s like to work with us and how we’re different. We work collaboratively with you to provide a candid, balanced assessment and thorough, meaningful takeaways.
Our comprehensive SEM audit includes analysis of the following categories:
We look at the backbone of your SEM program. Budget, of course, has an impact on results; we focus on how well you make use of your budget as well as whether reasonable budget adjustments can deliver exponential returns.
Targeting and Settings
We review all settings and targeting within your campaigns. We believe that targeting opportunities and little-known settings can make big differences in your campaigns. We dig deep to evaluate every aspect of your campaign settings and targeting to look for ways to drive better performance.
We review whether and how effectively you make use of settings including geo-targeting, custom audiences, look-alike targeting, affinity audiences, device targeting, ad scheduling (day parting), automated rules implementation and bidding strategies, to name a few.
Ad Group Structure
Creating effective ad groups can help generate more conversions at lower cost. Among other factors, we assess the number of keywords in your ad groups, the alignment of your campaign and keywords, and the relevance of keywords to ad copy and landing pages.
We take a deep dive into your portfolio of keywords. How visible are your keywords? Is your coverage appropriate? Are there gaps? Are you using negative keywords effectively? Are you using the right match types? Is your usage of keywords aligned with the engine’s algorithm? Do you introduce and retire keywords continually? We use current best practices to make recommendations for improvement.
Compelling headlines and ad copy are critical to optimal campaign performance. We consider how well your messages align with the mindset of your target market. Additionally, we check your ad formats versus best practice to ensure you are leveraging the right type of ads.
We evaluate how effectively you take advantage of the opportunity to leverage all relevant ad extensions for things like location, phone, offer, site links, snippets, callouts, and more. Ad extensions can significantly improve the performance of your campaigns, but using them incorrectly or not using the right types can hurt performance.
Your landing pages are the gateway to conversions. We assess the relevance and effectiveness of your landing page headlines, copy, design, and user experience, in relation to the ads you are running.
We study the degree to which you may be placing ads on relevant niche sites and blogs across the internet to reach potential customers. This includes a breadth of ad creative(text, image, interactive, and video) alignment of target audience with placement and topic, use of remarketing, and contextual ads and more.
Review of analytics is integral to our audit process. We evaluate whether you are effectively using analytics programs. We measure performance by search engine, campaign, ad group, and keyword to pinpoint potential inefficiencies and opportunities.
How effectively and aggressively your competitors are using SEM plays a key role in your program performance. We estimate the impression share of major players in your market, weigh keyword investment, and review other competitive factors.
We anchor our audit with a series of actionable recommendations, informed by our analysis.