It’s all about the customer journey. Video advertising is no longer just about creating visibility – with video, an advertiser can attract and convert customers, too. We know how to do that and more. Our experience and expertise includes:
- Creation of targeted audience profiles including income, location, and more.
- Strategies to adapt your messaging throughout the journey, whether a 6-second bumper ad that gets your name in front of a prospect or video remarketing and paid search that moves your customer closer to purchase.
- Insight into best practices for video creative that meets requirements of different platforms and integrated networks such as the Google Display Network.
- Automated performance reporting with data updated every day, including impressions, CPMs, conversions, and more.
- Deep experience succeeding with YouTube, Vimeo, and other influential video platforms, including their unique tools such as YouTube bumper ads and in-stream video ads.
- Ability to integrate video advertising with Connected TV, such as the YouTube Masthead ad format for TV.
- A/B testing of your campaigns, keywords, products to produce the best results possible and continue optimizing on performance on mobile.