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vector4 Video Advertising

It’s all about the customer journey. Video advertising is no longer just about creating visibility – with video, an advertiser can attract and convert customers, too. We know how to do that and more. Our experience and expertise includes:

  • Creation of targeted audience profiles including income, location, and more.
  • Strategies to adapt your messaging throughout the journey, whether a 6-second bumper ad that gets your name in front of a prospect or video remarketing and paid search that moves your customer closer to purchase.
  • Insight into best practices for video creative that meets requirements of different platforms and integrated networks such as the Google Display Network.
  • Automated performance reporting with data updated every day, including impressions, CPMs, conversions, and more.
  • Deep experience succeeding with YouTube, Vimeo, and other influential video platforms, including their unique tools such as YouTube bumper ads and in-stream video ads.
  • Ability to integrate video advertising with Connected TV, such as the YouTube Masthead ad format for TV.
  • A/B testing of your campaigns, keywords, products to produce the best results possible and continue optimizing on performance on mobile.
Eager to capitalize on the opportunities that video advertising can offer your brand? Contact us.