How to Navigate AI Agents in Advertising

How to Navigate AI Agents in Advertising

As advertisers adapt to generative AI, they now face a new, rapidly evolving AI-driven disruption: autonomous AI agents. AI agents go beyond automation—they manage tasks independently, requiring minimal human oversight. They can create, adjust, and complete tasks,...
Why Snapchat Launched Dynamic Travel Ads

Why Snapchat Launched Dynamic Travel Ads

Just in time for a crazy 2022 travel season, Snapchat has introduced Dynamic Travel Ads. This ad unit was developed for airlines, hotels, online travel agencies, and tours. It’s the first time Snapchat has introduced a category of Dynamic Ads outside of eCommerce. The...