Why Amazon Is Bringing Advertisers to ChatGPT

Why Amazon Is Bringing Advertisers to ChatGPT

Amazon has struck a deal with OpenAI that lets advertisers buy ads in ChatGPT through Amazon’s advertising platform. As a result, Amazon becomes another door into ChatGPT’s audience for its advertising customers, and OpenAI gets access to Amazon’s advertiser base,...
Preparing for the Netflix-Amazon DSP Partnership

Preparing for the Netflix-Amazon DSP Partnership

The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across key markets including the U.S., U.K.,...
How to Navigate the Amazon Prime Day Effect

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales events. In the run-up to Amazon’s July 16-17 Prime Day, Target, TikTok, and Walmart were among the...
Amazon’s Image Generator: Pros and Cons

Amazon’s Image Generator: Pros and Cons

Tools that use AI to create images for ads are rapidly taking hold because they automate the creation of visual content, which reduces the need for extensive manual labor and speeds up production timelines. As a result, Big Tech firms such as Google and Meta have...