Amazon’s Image Generator: Pros and Cons

Amazon’s Image Generator: Pros and Cons

Tools that use AI to create images for ads are rapidly taking hold because they automate the creation of visual content, which reduces the need for extensive manual labor and speeds up production timelines. As a result, Big Tech firms such as Google and Meta have...
Why Amazon Prime Day 2023 Succeeded

Why Amazon Prime Day 2023 Succeeded

Are you ready for the next Amazon Prime Day, which will probably happen this fall? Based on the results of the July 11-12 Prime Day, you should be. Amazon reminded everyone that the company is the top dog in e-commerce despite challenges from the likes of TikTok and...
Amazon Loses Ground in Social Commerce

Amazon Loses Ground in Social Commerce

When it comes to social commerce, Amazon isn’t the only dog in the fight anymore. While Amazon may still be the top product search channel for consumers, it is ceding ground as consumers increasingly turn to social platforms for shopping. In fact, social media is...
Where Amazon, Google, and Meta Are Headed

Where Amazon, Google, and Meta Are Headed

Technology earnings week is always watched closely. The rising and falling fortunes of Alphabet (Google), Amazon, Apple, Meta, and Microsoft have a direct impact on adjacent industries such as retail, advertising, and marketing. During a topsy turvy year such as 2022,...
Three Takeaways from Amazon Prime Day 2022

Three Takeaways from Amazon Prime Day 2022

Amazon has announced that Amazon Prime Day 2022 was the biggest Prime Day Event ever. Prime members purchased more than 300 million items worldwide during Prime Day 2022, which took place July 12-13. Amazon did not disclose sales results, but the 300 million items...