Will TikTok Get Banned?: Advertiser Q&A

Will TikTok Get Banned?: Advertiser Q&A

How could it be that TikTok, one of the world’s fastest rising apps – a mover of culture and favorite obsession of 1 billion people around the world – could face extinction in the United States? Well, if a TikTok ban could happen in India, the world’s largest...
How Effective Is TikTok as an Advertising Platform?

How Effective Is TikTok as an Advertising Platform?

By Tim Colucci, Taylor Hart, and Bella Schneider  TikTok is an advertising juggernaut. The app doubled its ad revenues in 2022 according to an industry estimate. Rivals such as YouTube were directly affected. And TikTok continues to roll out new capabilities that...
Why TikTok Influencer Marketing Is Heating Up

Why TikTok Influencer Marketing Is Heating Up

TikTok recently created a relationship with software firm CreatorIQ to help brands find the right influencers on TikTok. This news illustrates the growing importance of influencer marketing, a type of social media marketing that involves endorsements and product...
Why TikTok Influencer Marketing Is Heating Up

Why TikTok Is the Most Visited Site in the World

Cloud-infrastructure company Cloudflare has been tabulating the world’s most-visited sites since 2020, creating its rankings by following global internet traffic patterns like app usage or when a person visits a site on their web browser. While Google held the crown...