Tips to Make Your Landing Page Mobile Friendly

Tips to Make Your Landing Page Mobile Friendly

When Google announced in 2015 that more Google searches were taking place on mobile devices than on computers in 10 countries (including Japan and the United States), marketers experienced the beginning of a major shift in the way they reach their target audiences....
How Well Do You Know Your Negative Keywords?

How Well Do You Know Your Negative Keywords?

Google has made great strides developing tools that help advertisers find their target market. Using some of those tools is important. But make sure you don’t forget some of the fundamental best practices to ensure campaign success. A good example is the use of...
Tips for Promoting Higher Education on Instagram

Tips for Promoting Higher Education on Instagram

Some recently published statistics demonstrate the rising influence of Instagram. For instance: 53 percent of young adults ages 18-29 use Instagram daily (roughly 400 million active daily users). 90 percent of Instagram users are being under the age of 35. 51 percent...