2026 Advertising and Marketing Predictions

2026 Advertising and Marketing Predictions

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening...
Live Commerce: Advertiser Q&A

Live Commerce: Advertiser Q&A

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read on to learn more about the concept dubbed “QVC for the digital age.”...
Twitch Is Hot: Here’s Why

Twitch Is Hot: Here’s Why

As the COVID-19 pandemic roared across the globe in 2o2o, social distancing guidelines closed down stadiums and theaters everywhere. Suddenly Amazon-owned Twitch, already popular, took on an even greater resonance: the streaming platform represented a way to connect...