Would ChatGPT from OpenAI Help or Harm Bing Search?

Would ChatGPT from OpenAI Help or Harm Bing Search?

It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News about Microsoft ChatGPT is a chatbot powered by AI. It can provide answers...
Google Ruffles Feathers with Suggested Search

Google Ruffles Feathers with Suggested Search

One of Google’s many useful search features is the “users also searched for” suggestion that appears in your search results. When you make a query for, say, car insurance or car loans, Google suggests similar phrases or words that people are also using. It’s a great...
Why You Might Be Wasting Money on Bid Modifiers

Why You Might Be Wasting Money on Bid Modifiers

With the holiday shopping season here, it’s time to re-examine how you’re using bid modifiers in your paid search campaigns. You might be wasting your budget by using too many modifiers. Google continues to introduce more refined targeting features such as gender,...
How to Put Google to Work for You

How to Put Google to Work for You

Too often, businesses treat the Google algorithm as a necessary evil (“What do I need to do to deal with the latest algorithm change?”). But you can put the Google algorithm to work for you if you’re willing to exercise some creativity. A recent True Interactive...