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4 Alternatives to Last-Click Attribution Modeling

by Kurt Anagnostopoulos | Oct 24, 2014 | Analytics, Attribution Modeling

My last post framed today’s marketing challenge as investing budget dollars where those funds will do the most good – and doing it quickly and precisely. And then, I posed this provocative question: How can you meet that challenge without practicing sophisticated...

3 Reasons to Drop Your “Last-Click” Crutch

by Kurt Anagnostopoulos | Oct 11, 2014 | Analytics, Attribution Modeling

We’re all experienced marketers here, no? So, no problem posing a couple of tough questions, right? Are you practicing attribution modeling for your digital campaigns? And if you are, are you still leaning on the Last-Click Crutch? It’s OK to admit it, because it’s...
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