Cyber Week 2023: Lessons Learned

Cyber Week 2023: Lessons Learned

The numbers are in: Cyber Week 2023 exceeded expectations. Adobe Analytics, the authority on Cyber Week retail spending, has reported the following: Online consumer spending increased 7.8 percent. Sales on Cyber Monday jumped a better-than-expected 9.6 percent to a...
The TikTok Controversy: Advertiser Q&A

The TikTok Controversy: Advertiser Q&A

By Kurt Anagnostopoulos and Mark Smith Will TikTok get banned in the United States? And why is TikTok even running afoul of the U.S. government? Those questions and many others continue to arise as TikTok faces closer scrutiny by U.S. lawmakers – mostly recently when...
Lessons from the 2022 Holiday Shopping Season

Lessons from the 2022 Holiday Shopping Season

How was your holiday sales season? For many retailers, the holiday shopping season felt as close to a return to normal as could be hoped for. This does not mean everyone had a great retail season; but some of the disruptive forces from 2020 and 2021 abated, such as...