Cyber Week 2023: Lessons Learned

Cyber Week 2023: Lessons Learned

The numbers are in: Cyber Week 2023 exceeded expectations. Adobe Analytics, the authority on Cyber Week retail spending, has reported the following: Online consumer spending increased 7.8 percent. Sales on Cyber Monday jumped a better-than-expected 9.6 percent to a...
The TikTok Controversy: Advertiser Q&A

The TikTok Controversy: Advertiser Q&A

By Kurt Anagnostopoulos and Mark Smith Will TikTok get banned in the United States? And why is TikTok even running afoul of the U.S. government? Those questions and many others continue to arise as TikTok faces closer scrutiny by U.S. lawmakers – mostly recently when...