SPOTLIGHT: Think before Leaping

Right now, in some industries, paid-video search campaigns are hotter than the spark trail of a soaring Roman candle. Several factors are driving digital marketers to explore paid video – from the increase in competitiveness and cost of traditional paid search to the...

SPOTLIGHT: Becoming a Digital Advertising Champion

Do you remember anyone who won an Olympic gold medal? Of course you do. Depending on your age, you might recall Bruce (now Caitlyn) Jenner (decathlon 1976), Joan Benoit Samuelson (1st women’s marathon, 1984), the Dream Team (USA men’s basketball 1992) or Usain Bolt...