SPOTLIGHT: Unraveling Your Marketing Mix Mysteries

    Sherlock Holmes possessed an inimitable ability to quickly scan a crime scene rapidly, see beyond the obvious and, through his famous deductive reasoning, discover the truth of what had transpired. What if you had Holmes-like capabilities to crack the...

SPOTLIGHT: Think before Leaping

Right now, in some industries, paid-video search campaigns are hotter than the spark trail of a soaring Roman candle. Several factors are driving digital marketers to explore paid video – from the increase in competitiveness and cost of traditional paid search to the...