SPOTLIGHT: Unraveling Your Marketing Mix Mysteries

    Sherlock Holmes possessed an inimitable ability to quickly scan a crime scene rapidly, see beyond the obvious and, through his famous deductive reasoning, discover the truth of what had transpired. What if you had Holmes-like capabilities to crack the...

SPOTLIGHT: Think before Leaping

Right now, in some industries, paid-video search campaigns are hotter than the spark trail of a soaring Roman candle. Several factors are driving digital marketers to explore paid video – from the increase in competitiveness and cost of traditional paid search to the...

SPOTLIGHT: Becoming a Digital Advertising Champion

Do you remember anyone who won an Olympic gold medal? Of course you do. Depending on your age, you might recall Bruce (now Caitlyn) Jenner (decathlon 1976), Joan Benoit Samuelson (1st women’s marathon, 1984), the Dream Team (USA men’s basketball 1992) or Usain Bolt...