Advertiser Q&A: What Is a Micro-influencer?

Advertiser Q&A: What Is a Micro-influencer?

As we discussed in a recent blog post, celebrities are not the only game in town when brands want to include influencers in their advertising campaigns. Micro-influencers are also useful and usually less expensive. Increasingly, our clients are reaching out with...
Facebook Seeks Transparency with View Ads

Facebook Seeks Transparency with View Ads

You might have heard that Facebook is testing an advertising format that makes it possible for businesses to see other businesses’ Facebook ads. And you might be freaking out. If so, relax. Facebook is becoming more transparent, but not at the expense of advertisers....
Super Bowl Ads: The Medium Is the Message

Super Bowl Ads: The Medium Is the Message

Evaluating Super Bowl ads has become an immensely popular spectator sport since the big game emerged in 1967. What’s changed recently is that people not only care about the content of the ads but how they’re delivered. For instance: We experienced the rise of...