How Effective Is TikTok as an Advertising Platform?

How Effective Is TikTok as an Advertising Platform?

By Tim Colucci, Taylor Hart, and Bella Schneider  TikTok is an advertising juggernaut. The app doubled its ad revenues in 2022 according to an industry estimate. Rivals such as YouTube were directly affected. And TikTok continues to roll out new capabilities that...
Why Facebook Launched Shoppable Groups

Why Facebook Launched Shoppable Groups

We all need a little help from our friends, and Facebook is leaning into this reality with its Shops in Groups. The social networking behemoth has announced that it will be making it easier to shop for products on the app, using connections with friends and trusted...
Why Advertisers Should Never Bet Against Facebook

Why Advertisers Should Never Bet Against Facebook

Facebook has done it again. On April 28, the company announced quarterly earnings that crushed Wall Street’s expectations, demonstrating a remarkable resilience. Facebook continues to ascend as a premier advertising platform, too, second only to Google in terms of...