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Meta Announces New Generative AI Tools for Facebook and Instagram

Meta Announces New Generative AI Tools for Facebook and Instagram

by Mark Smith | Nov 27, 2023 | Facebook, Instagram, Meta, Social media

The popularity of generative AI is rapidly changing how businesses and their agency partners create and develop content ranging from videos to images for paid and organic media. Big Tech firms are accelerating the uptake of gen AI as they use their considerable...
Meta Launches Threads: Advertiser Q&A

Meta Launches Threads: Advertiser Q&A

by Taylor Hart | Jul 10, 2023 | Instagram, Meta, Threads, Twitter

In just five days, Meta’s Threads app has become the fastest-growing app in history, with 100 million users, and counting. Threads is basically a Twitter clone, and because it’s connected to a user’s Instagram account, so far both brands and people alike have been...
Are Meta’s Problems as Bad As They Seem for Advertisers?

Are Meta’s Problems as Bad As They Seem for Advertisers?

by Héctor Ariza | Oct 28, 2022 | Facebook, Instagram, Meta

Just when you think things couldn’t possibly get worse for Meta, along comes another disastrous earnings announcement. On October 26, Meta, the parent of Facebook and Instagram, announced third-quarter earnings characterized by declining revenue and profits. Quarterly...
TikTok and Instagram Challenge Google for Gen Z Searches

TikTok and Instagram Challenge Google for Gen Z Searches

by Morgan Reilly | Jul 21, 2022 | Google, Instagram, TikTok

Google has a new challenger for product searches: TikTok and Instagram. At a recent conference, a Google executive went on record as saying, “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google...
What Does the Redesigned Instagram Content Feed Mean to Brands?

What Does the Redesigned Instagram Content Feed Mean to Brands?

by Héctor Ariza | Mar 31, 2022 | Instagram

Instagram is giving more power to the people. Meta, Instagram’s parent, has announced that the social networking service will now give users two new ways to view their feeds: “Following” and “Favorites” (the standard “Home” experience, based on by the Instagram...
Why and How Instagram Is Leaning into Video

Why and How Instagram Is Leaning into Video

by Taylor Hart | Jul 12, 2021 | Instagram, Social media

Instagram isn’t just about the photos anymore. As reported in The Verge, the social networking service is embracing entertainment and video in a bid to stay competitive with platforms like TikTok and YouTube. This isn’t the first time Instagram has gone head-to-head...

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