Putting Google Experiments to the Test

Putting Google Experiments to the Test

I always found AdWords Campaign Experiments (ACE) to be a slightly cumbersome way to test different variables with online advertising campaigns. Reporting, particularly at the keyword level, took some effort, and the setup of the test itself could be time-consuming....
It’s Time to Adopt a Video Ad Strategy

It’s Time to Adopt a Video Ad Strategy

Cable (read TV advertising) is growing old and becoming outdated. It’s time for businesses to seriously embrace YouTube advertising. Brands that invest in YouTube advertising can say goodbye to the days of wondering if their customer segment actually stays tuned...