YouTube Changes the Value of a View

YouTube Changes the Value of a View

Beginning August 24, YouTube will change how it counts public views across its platform. A view will count as soon as a video begins to play, starting with the first frame. For advertisers, the change affects more than the number displayed beneath a video. It changes...
How and Why Netflix Is Doubling Down on Advertising

How and Why Netflix Is Doubling Down on Advertising

Netflix’s latest quarterly earnings report showed revenue up 13% year over year, while the hours subscribers actually spent watching grew just 2%, to more than 97 billion hours in the first half of the year, an improvement from 1.5% growth over the same period in...
How Brands Are Capitalizing on the 2026 World Cup

How Brands Are Capitalizing on the 2026 World Cup

The upcoming FIFA World Cup accelerates a multi-million-dollar marketing sprint, and presents a gigantic opportunity in a primed domestic market. According to Nielsen, 56% of U.S. soccer fans attribute their surging interest directly to the arrival of the tournament,...