The Impact of the Department of Justice/Apple Lawsuit

The Impact of the Department of Justice/Apple Lawsuit

For years, Apple has positioned itself as the Big Tech underdog. That stance took a blow recently when the U.S. Justice Department sued Apple for antitrust violations. Let’s dig into what this case is all about. Why the Department of Justice Sued Apple The Department...
Why the Google/Apple App Duopoly Is Threatened

Why the Google/Apple App Duopoly Is Threatened

Google and Apple have historically enjoyed a duopoly of the app ecosystem. For developers, all roads to creating a successful app that achieves any traction lead to Google Play Store and the Apple App Store. Both companies take a healthy 30 percent cut of all...
How Walmart Connect Is Challenging Amazon Ads

How Walmart Connect Is Challenging Amazon Ads

The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their customer online and in-store. Approximately 75 percent of the net retail ad...
YouTube Rebounds with Connected TV Ad Spend

YouTube Rebounds with Connected TV Ad Spend

The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a remarkable surge in CTV ad spend for the most recent quarter, surpassing...