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When It Comes to Paid Video Search, Listen to Mom

by Mark Smith | Nov 24, 2015 | Analytics, Attribution Modeling, Video

By now you’ve probably heard the declaration that 2015 is the “year of video marketing.” The pundits declared it, the headlines have screamed and the actual numbers are certainly making a good case for it. Of course, all this talk is making marketers nervous as they...

Hitting Mobile Targets Where They Roam

by Mark Smith | Nov 11, 2015 | Analytics, Mobile, Retail Analytics

As you walk through the halls of any shopping mall, chances are you will have to sidestep several people who are looking down at their cell phone. They may be texting their friends to determine where they’ll meet for lunch, or they may be searching to see which...

Improving the User Experience to Hit a Mobile Target

by Mark Smith | Nov 4, 2015 | Analytics, Mobile, Retail Analytics

In less than a month, we will be staring down the Internet pipe at the busiest online shopping day of the year: Cyber Monday. Last year, Cyber Monday sales accounted for nearly $2.7 billion of sales, with 40% of that coming from mobile devices. Retailers are already...

Cut to the Chase Marketers: Succeeding in Paid Search Means Hitting a Mobile Target

by Mark Smith | Oct 28, 2015 | Analytics, Mobile

From D.W. Griffith’s Birth of a Nation to the recent Mad Max reboot, the chase scene always has been a staple of movies. Part of what makes the chase so exciting, of course, is that heroes and villains spend much of the chase jumping from horse or vehicle to horse or...

Nuts & Bolts: Close Variant Matching

by Mark Smith | Oct 21, 2015 | Analytics, Close Variant Matching, Nuts & Bolts

Each month, we plan to post an installment to our blog that delves into the nitty gritty of paid search. For our inaugural “Nuts & Bolts” post, I’d like to share our Google AdWords Workshop from earlier this year. Following my recent 3-part series of posts focused...

Retailers: How to Turn Browsers into Buyers

by Mark Smith | Oct 7, 2015 | Analytics, Retail Analytics

In the future, retailers won’t have to work hard to find prospective buyers. Every person’s purchasing patterns and “wish list” will be readily accessible as they stroll by a store or digital signage. Retina scans and other biometric monitoring tools will read the...
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