Analytics Archives - Page 7 of 7

Matchmaker, Matchmaker – How Close Variant Matching Ends in Paid Search Bliss

by Mark Smith | Feb 28, 2015 | Analytics, Close Variant Matching

As February passes (along with another Valentine’s Day) and Spring approaches (when thoughts “turn to fancy” as the old saying goes), take a moment to consider the big business of matchmaking. Not the trifling $2-billion industry of online dating. No, let’s talk about...

3 Ways to Influence Google Quality Score

by Kurt Anagnostopoulos | Dec 15, 2014 | Analytics, Quality Score

In the last FirstWord blog post, you learned the “5 Critical Components of Google Quality Score.” Now, you’ll learn how to influence those factors using three basic tactics. But first, a refresher course: What is Quality Score? It’s the algorithm Google uses to...

5 Critical Components of Google Quality Score

by Kurt Anagnostopoulos | Nov 25, 2014 | Analytics, Quality Score

Paid Search is not “Set It & Forget It” media. If you want optimal results from Paid Search, you must build fundamentally sound campaigns, monitor their progress at every opportunity and continually tweak, tweak, tweak. Discipline is the way to win. And the key to...

3 Tips for Managing Attribution Modeling

by Kurt Anagnostopoulos | Nov 10, 2014 | Analytics, Attribution Modeling

For months, our rallying cry has been “Drop your Last-Click Crutch!” Our argument is straightforward: How can marketers track the digital pathway buyers followed to reach them if the only clue is the buyers’ final step? Sure, not long ago, we had little choice but to...

4 Alternatives to Last-Click Attribution Modeling

by Kurt Anagnostopoulos | Oct 24, 2014 | Analytics, Attribution Modeling

My last post framed today’s marketing challenge as investing budget dollars where those funds will do the most good – and doing it quickly and precisely. And then, I posed this provocative question: How can you meet that challenge without practicing sophisticated...

3 Reasons to Drop Your “Last-Click” Crutch

by Kurt Anagnostopoulos | Oct 11, 2014 | Analytics, Attribution Modeling

We’re all experienced marketers here, no? So, no problem posing a couple of tough questions, right? Are you practicing attribution modeling for your digital campaigns? And if you are, are you still leaning on the Last-Click Crutch? It’s OK to admit it, because it’s...

Next Entries »

Matchmaker, Matchmaker – How Close Variant Matching Ends in Paid Search Bliss

3 Ways to Influence Google Quality Score

5 Critical Components of Google Quality Score

3 Tips for Managing Attribution Modeling

4 Alternatives to Last-Click Attribution Modeling

3 Reasons to Drop Your “Last-Click” Crutch

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